Job Description

:
Core Responsibilities

• Conceptualization & execution of marketing campaigns including ATL and BTL including marketing strategy formulation, marketing mix, communication development, media planning, marketing activation, on ground activities, and other marketing innovations.

• Monitor and plan SEM and performance based campaigns.

• Conceptualizing and executing trade promotions and rolling out impactful campaigns in collaboration with sales team.

• Managing and planning events with managing the budget for advertising and promotional items and execution of all communications and media actions on all channels, including online and social media.

• Prepare annual marketing plan and ensure timely on ground execution as per the plan

• Budget Planning for Marketing Budget for the business

• Manage marketing spends as per the expense budget and measure and deliver ROI on activations done

• Analyze data & conduct regular consumer insight & research to understand market trends.

• Overseeing all branding material are displayed appropriately and availability of collaterals as per brand guidelines.

• Supporting Sales team for creatives and other branding requirements.

• Managing PR for local and upcountry Coverage.

• Managing video shoots and campaigns.

• Managing social media and digital marketing of the business to build customer preference

• Develop and implement programs to enhance engagement with local communities.

• Work with digital team for promotion of services on digital media. Ensure leads are closed and assist revenue conversion.

• Motivating & training the team, and, responsible for high team morale.

IV. KEY PERFORMANCE INDICATORS
Measurable Deliverables

• Overall Revenue
• Ensuring good ROI of the campaign.
• Ensuring brand guidelines.
• Ensuring Budget achievement.
• Preferred Channels' revenue mix
• Managing expenditure

V. JOB REQUIREMENTS
Minimum Qualifications
MBA in Marketing
Experience
Preferably with 4 to 15 years of Marketing experience
Behavioural Skills

• Good Interpersonal skills.
• Good Creative Skills High Integrity levels
• Confident, Assertive, Problem solver & Motivator

Technical Skills

• Team building.
• Quality improvement initiatives.
• Analytical skills
• Material Management

Language Skills
English & Hindi