Job Description

Responsibilities:
Area
Activities
Strategic Marketing - Ideation Planning and Execution
Preparing and Execution of Unit Marketing plan along with the Head of Marketing of the Unit/Head Office
Planning and executing various events & promotional activities, resulting into increased footfalls and customer conversions for the retailers
conceptualize the marketing strategies to counter competition and attract customers with unique value propositions
Catchment Activities
Ideate Go to market strategy to establish a communication with Primary, secondary, and tertiary market.
Responsible for carrying out all brand building & marketing initiatives including catchment engagement and foot fall improvement endeavours
Conduct market research to analysis the customer behavior and preference for shopping malls and shopping patterns
Budgeting - Income and Expenses
Monitor the income and control the expenses for the campaign
Manage and administer the expenses budget and ensure that Marcom expenses are duly controlled within the approved budget.
Branding and Communication Execution
Managing in mall branding and communication.
Managing Campaign deadlines to timely changeover in Mall collaterals and communications.
Planning and recommending communication collaterals to maximize reach for Marketing campaigns
Agency and Vendor Coordination & Development
Negotiate the best possible cost from all the vendors, compare with other vendors to benchmark the costs and bring the cost down.
Accuracy in dissemination of briefs and information to agency partners
Coordinating with advertising agencies, media planning, event agencies 7 PR Agencies
managing PR campaigns
Establish a healthy relationship with all the vendors
Plan and organize events and promotions in the mall.
Plan, execute and co-ordinate a variety of marketing, promotion and thematic events etc. to enhance the shoppers traffic to the mall.
Manage the budget allocation for the events and activities.
Conduct reviews after the events and make recommendations for any improvement plans.
Social Media
Co-ordinating with external agencies (media & creative) for smooth functioning of social media & ad campaigns
Planning & executing seasonal campaigns (social media, Third Party Ads, SMS & Email) under tight deadlines
Regularly streamlined reports to add relevant insights
Event Analysis
Analyze the outcome of all the marketing campaigns
Do the cost benefit analysis for all the campaigns
Data collation and analytics for all the Marcom initiatives.
MIS & Reporting
Preparing Weekly/Monthly Reports
Timely Preparing of all the PO and Invoices for the campaigns
Management of Agency/Vendor reports, monthly activity lists and quality of delivery as per agreements