Job Description

JOB SUMMARY:-
Performance Marketing Manager is primarily responsible for the management of digital paid advertising and diversifying the channel mix using paid, native & social channels.
The person needs to focus on campaign-specific results and drives the marketing department's performance for SBU maintaining the planned COA delivering certain capabilities for performance marketing.
Key Responsibilities :-

• Maintain delivery of business through paid channels while maintaining COA & scaling business

Key Stakeholders:-
Internal :- SBU, Marketing & Communications team
External :- Industry associations, Agencies, Partners, etc.
Qualification/ Experience:-

• MBA - Marketing, Bachelor degree
• 2-5 Years of Experience
• Budget : Should have handled 2-5 Cr Monthly

Key Competencies and Skills Required:-

• Platform Management - Google Adwords, FaceBook, other paid channels, COA management, CDP/CEP (Webengage, Lemnisk, Moengage etc) integration & execution, new partnerships, agency management, project management, reporting

Skills Required