Job Description

We are looking for a dynamic and creative professional to join our Interactive Experiences team. The role involves conceptualizing and executing interactive campaigns that spark engagement, amplify fandom, and deliver impactful content-led experiences. You will collaborate closely with product, programming, design, legal, commercial, and analytics teams to bring cutting-edge interactivity to life on the platform.

Key Responsibilities

Ideation & Strategy: Develop innovative, out-of-the-box concepts for interactive features and campaigns that boost fandom and deepen audience engagement. Content-Centric Solutions: Identify need gaps across genres and audiences; design tailored interactive experiences aligned to content type and viewer behavior. Cross-Functional Collaboration: Work with product teams to design, test, and launch interactive features. Partner with programming, legal, and commercial teams to ensure smooth campaign execution. Operational Excellence: Manage and update metadata & copies for interactive elements. Collaborate on feature testing and enhancements to deliver a flawless user experience. Analytics & Insights: Track dashboards, analyze user behavior, and leverage data to optimize interactivity and engagement outcomes.

Preferred Education & Experience

6-7 years of experience Skills & Competencies: Strong communication and storytelling skills. Problem-solving mindset with strong project management abilities. Analytical thinker, comfortable working with data and insights. Passion for pop culture, and deep awareness of Indian & global entertainment trends. Prior experience in OTT platforms, TV channels, advertising agencies, social media agencies, or marketing domains. Hands-on exposure to interactive or engagement-driven campaigns that involve gratification fulfilment
"Star India Private Limited is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected."