Regional IMM will manage relationships with regional creators, influencers, and artists, ensuring effective coordination between talent and the organization. The role involves overseeing artist onboarding, contracting, negotiations, and adherence to compliance and brand guidelines. The incumbent will ensure smooth execution of influencer campaigns by maintaining content quality, alignment with brand objectives, and timely deliverables. This position plays a critical role in driving operational excellence and strengthening the organization's creator network within assigned regions.
About the team:
Team is responsible for driving revenue through strategic commercialization of the company's owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company's creative assets.
Skills & Attributes for success:
Strong local artist & talent management expertise - experience in managing artists, influencers, creators or talents across entertainment, digital media or marketing domains.
Skilled in resolving queries, and serving as the primary liaison/SPOC between the artist and the organisation
Contracting, Agreements & compliance - Strong understanding of artist agreements, onboarding documentation, contract clauses, deliverables, usage rights, exclusivity and indemnification terms. Ensuring artists comply with brands guidelines, platforms regulations & legal requirements
Negotiation & Commercial acumen - expertise in rate negotiation with artists, managers, agencies & other stakeholders
Content management & Quality assurance - skilled in production understanding, reviewing artist generated content, and ensuring it aligns with brand guidelines, campaign objectives, tone, messaging, and compliance frameworks.
Preferred Education & Experience:
Masters in business administration with 6+ years of work experience in related field.
Malayalam language proficiency is mandatory
About Us :
Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.
JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity, and any other characteristics or status that is legally protected.
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