Job Description

Date:

26 Nov 2025

Location:

IN

Company:

Coats

Role Purpose

The global nature of Coats Digital requires each sales manager to be a strong leader, exhibiting an entrepreneurial mindset,

with a proven background in sales delivery, a history of building and leading teams and excellent interpersonal skills to take

a hands-on approach in ensuring that the strategic drivers from the global plan are executed in country, by leveraging

relationships internally and externally.



The sales manager is fully responsible for the revenue contribution of their specific country, covering software and services

to new and existing customers. The role requires both individual contribution to the Business Generation function in the

territory as well as intimate collaboration with the partnerships, implementation, customer success and solution consulting

teams to ensure a consistent, profitable, and exceptional customer experience is delivered.



The sales manager should be a highly competent sales executive who consistently converts complex opportunities within

new and existing customers into sales. He or she should be comfortable presenting both internally and externally to senior

stake holders and drive collaboration across the business to drive excellence in the customer experience.

Principal Accountabilities and Key Activities

The Sales manager will be responsible for building and leading a strong pipeline, ensuring the consistent achievement of all

measurable objectives, follow SOPs and company policy, and consistently deliver sales targets and KPI's.

Directly and with your team, manage the entire end to end business development process from lead generation through to

close, including:

Sales Functions

? Manage and drive both personal and team lead generation activities, including the identification and qualification of

prospects, key decision makers and influencers, via direct prospecting, working with partners, customer success,

marketing, and Coats commercial teams.

? Manage and maintain a sales pipeline of sufficient value to ensure that the sales target is achieved in line with the

current KPI's.

? Manage and maintain details of all sales activities and prospect status in the CRM system. Maintaining full, accurate

and up to date information relating to the latest status of all sales prospects in CRM including, the sales stage, copies

of any visit reports, proposal documents etc.,

? Forecast across the teams monthly and quarterly opportunities accurately, within a +70% accuracy.

? Conduct initial sales meetings / presentations to build credibility, understand prospect needs and drive the strict

adherence to the mandated sales methodology and process.

? Orchestrate discovery sessions with the prospect, with solution consulting, to understand current process and identify

problems/issues with existing processes (Pain Chain/business process analysis)

Position Title: Assistant Manager - Sales

? Review findings of discovery sessions and agree structure/scope of custom demo, building custom demos with

solution consulting and presenting them to prospects as an impactful business case through a customised demo.

? Create compelling solutions based on the technical information from solution consulting, presented to the customer

through SPIN closing and our standard proposal templates.

? Prospect follow up, negotiation and close (ensuring that the terms of the software license agreement are acceptable

to both parties)

? Completion of sales contracts and other required documentation, ensuring correct signoffs and approvals through the

business

? Obtain a press release and an agreement for a case study for all successful sales and referrals to other potential

prospects.

Management Functions

? Work with team members from across the other departments locally and globally to drive strategic initiatives.

? Identify key areas of improvement in process, procedure, and material.

? Localise all content across sales and marketing for domestic consumption.

? Work with the regional sales director to mitigate any risks within prospects, opportunities, or key accounts - ensuring

that they are visible and being communicated across the business.

? Develop a full country marketing plan for budget approval, including key strategies, initiatives, events - including

calculated ROI, resources required and execution plan.

? Act as a local spokesperson (where authorised) on behalf of Coats Digital with media or customers

? Ensure training across corporate policy, latest products and services is consistent with expectations and certifications

in country.

? Be responsible for the personal growth and development of the business development executives and annually

complete the performance review.

Key Relationships

Internal

? (Regional) Sales Director

? Sales Manager Peers

? Internal Team

? Coats Sales Teams

? Solution Consulting Team

? Customer Success and Professional services team

? Partner Development Director

External

? Customers

? Prospects

? Partners

Education, Qualifications and Experience

Essential Desirable

? Fluent in English

? Individual Contributor with a strong hunter mentality,

proactive and independent, willing to lead by example

and go the extra mile.

? Experience of consultative, B2B software and solutions

sales up to C-Suite and in large, complex global

businesses.

? A proven and consistent track record of success

delivering >20% YoY revenue growth.

? Strong commercial and negotiation skills.

? Best in class sales operating model and sales process

management.

? Excellent communication and people skills, including

face to face, over the telephone and in writing;

confident in dealing with individuals at all levels of an

organisation.

? Strong desire to excel in a dynamic and challenging

environment.

? Able to work and stay organised in a fast-paced

environment.

? Technically adept and capable of learning new software.

? A capable and independent operator, with a high level

of personal 'drive' and 'ownership', but also the ability

to work effectively as part of a team.

? Systematic and process driven with an analytical

approach to problem solving / overcoming barriers.

Ability to listen and interpret user needs (apart from

user wants) and provide workable solutions to

problems.

? Able to combine strategic sales management and 'hands

on' direct sales activity with the ability and willingness

to learn technical detail and present/demonstrate

software effectively.

? High personal standards, integrity, and attention to

detail, able to demonstrate effective judgement and

decision making.

? A willingness to travel throughout the territory and

beyond as required.

Desirable

? Background knowledge and / or direct of the fashion

industry, including current market dynamics, also the

positioning and value of supply chain solutions (and/or

similar) solutions in this environment.

? Knowledge and experience of relevant supply chain

software solutions e.g., Process manufacturing, ERP,

Product Lifecycle Management (PLM) / Merchandise

Planning, ERP, Production Planning, 3D, CAD, Quality.

? Experience of building, developing and leading

successful sales/business development teams,

including managing people, setting, and managing of

budgets etc.

? Experience of using Microsoft Solutions including

Dynamics CRM.