Job Description

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Assistant Manager - International Marketing
About MAX Healthcare:
Max Healthcare Institute Limited (MHIL) is one of India's largest and most valued private hospital chains, with 22+ healthcare facilities across key locations including Delhi NCR, Mumbai, Mohali, Bhatinda, Dehradun, Lucknow, and Nagpur. With a workforce of 35,000+ professionals, including 5,000+ clinicians and 12,000+ nurses and paramedics, MHIL delivers high-quality, advanced healthcare services. The organization also operates Max@Home, a leading healthcare-at-home service across 12 cities, and Max Lab, offering 2,700+ diagnostic tests in 50+ cities across North India.
Role Overview:
Looking for detail-oriented personnel who will be responsible for overseeing and improving our Digital Marketing Team operational processes.
Key Roles and Responsibilities:
International Lead Management

• Monitor daily international digital lead flow across all channels.
• Ensure timely assignment of leads to international offices, overseas contact centers, or internal units.
• Verify correct tagging of leads in CRM (source, country, Speciality, campaign).
• Track lead ageing and ensure follow-ups are completed within defined SLAs.

Coordination & Stakeholder Management

• Coordinate with overseas offices and international teams handling patient enquiries outside India.
• Liaise with hospital units, doctor coordinators, and internal stakeholders for treatment plans, estimates, and responses.
• Escalate delays, SLA breaches, or ownership gaps to the reporting manager.

Process Adherence & Quality Control

• Ensure adherence to lead response and follow-up SLAs.
• Maintain CRM hygiene and data accuracy.
• Identify lead leakages and support corrective actions.

Reviews & Reporting

• Support weekly review meetings with international offices and contact center teams.
• Prepare and share weekly and monthly performance reports covering lead volume, response timelines, assignment accuracy, and lead status.
• Share insights and improvement suggestions with management.

Continuous Improvement

• Identify gaps in lead handling and coordination processes.
• Recommend and support process improvements to enhance efficiency and patient experience.
• Ensuring increase in OP footfall in hospitals.

Key Skills & Competencies:

• Ensure International revenue growth
• Sales pipeline contribution
• Good Interpersonal Skill
• Excellent in English communication
• Engagement rate on international digital platforms
• Adoption of new tools, platforms, or marketing methods

Experience & Qualifications

• Graduate/Post Graduate (preferably MBA in Sales & Marketing)
• Minimum 5years relevant experience
• Prior exposure to hospitals, luxury hotels, or premium residential developments preferred
• Good Communication & Inter personal skills
• Excellent in MIS Excel & Power Point

Skills Required