Job Description

Job Purpose

To plan, execute, and optimize digital marketing strategies for the company's private label brands, with a strong focus on performance marketing, brand visibility, and revenue growth across marketplaces and owned channels.

Key Responsibilities

1.

Performance Marketing & Growth

Plan and execute

paid campaigns

across Google Ads, Meta (Facebook & Instagram), and marketplace ads (Amazon Sponsored Ads, Flipkart Ads, etc.). Drive

ROAS, CAC, and conversion rate improvements

for private label products. Monitor daily campaign performance and optimize budgets, creatives, and targeting.
2.

Marketplace Marketing (Private Label Focus)

Manage and optimize

Amazon Ads

(Sponsored Products, Sponsored Brands, Sponsored Display). Coordinate with listings and catalog teams to improve

visibility, keyword ranking, and sales velocity

. Plan promotional calendars aligned with marketplace events (sales, deals, launches).
3.

Brand Building & Content

Work with design and content teams to create

brand-consistent creatives

for ads, A+ content, and social media. Support product launches with

integrated digital campaigns

. Ensure messaging aligns with brand positioning and customer insights.
4.

Social Media & Organic Growth

Oversee brand presence on Instagram, Facebook, and other relevant platforms. Plan monthly content calendars for private label brands. Track engagement, reach, and follower growth.
5.

Data, Analytics & Reporting

Analyze campaign performance using tools like Google Analytics, Ads dashboards, and marketplace reports. Prepare

weekly and monthly performance reports

with insights and recommendations. Track KPIs such as traffic, CTR, CVR, ROAS, and revenue contribution.
6.

Cross-Functional Coordination

Work closely with

Listings, Category, Supply Chain, and Creative teams

to align marketing with stock availability and pricing. Coordinate with agencies/freelancers if required.

Key Skills & Competencies

Technical Skills

Strong knowledge of

Google Ads, Meta Ads, Amazon Ads

Understanding of

SEO, CRO, and funnel-based marketing

Hands-on experience with analytics and reporting tools

Behavioural Skills

Data-driven decision-making Ownership mindset for brand growth Ability to multitask and manage deadlines Strong communication and collaboration skills

Experience & Qualifications

3-6 years of experience in

digital/performance marketing

Prior experience handling

private label or D2C brands

preferred Experience in

e-commerce / marketplace-led businesses

is a must Bachelor's degree in Marketing, Business, or related field
Job Type: Full-time

Work Location: In person