Assistant Manager Digital Marketing

Year    UP, IN, India

Job Description

Job Title

Assistant Manager (Digital Marketing)

Overview

Plan and run digital marketing campaigns (SEO, social media, email) specifically for construction projects, contractors, Industries and related to infrastructure (Civil & MEP) services to boost online visibility and drive qualified leads.

Key Responsibilities

SEO & SEM
1) Conduct keyword research tailored to construction services

2) Optimize website content, metadata, and technical SEO to improve search rankings and organic traffic

Social Media & Content Creation
1) Develop and schedule posts on LinkedIn, Facebook, Instagram showcasing projects, client testimonials, and case studies

2) Write blog posts, newsletters, and website copy highlighting construction insights, services, and industry trends

Analytics & Reporting
1) Monitor website traffic, user behavior, and campaign performance via Google Analytics, Search Console, or similar tools

2) Generate monthly reports and use data to adjust strategies

Design & Web Management
1) Create visuals (Canva, Photoshop) for posts and email templates

2) Update the website CMS (e.g., WordPress)--add project portfolios, blog articles, metadata

Industry Research & Trend-spotting
1) Stay current with construction industry trends, competitors, and online forums to inform content and campaigns

Communication & Outreach
1) Conduct soft outreach calls to project leads, suppliers, or partners

2) Coordinate with sales, project managers, and designers to ensure messaging aligns across teams

Qualifications & Experience

Education
1) Bachelor's/Master degree in Marketing, Communications, Business/Computer application construction-related field is a plus

Experience
1) 5 years in digital marketing, ideally with same industry

2) Proven track record with SEO, PPC, social media, and email in a construction context

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Schedule:

Day shift
Work Location: In person

Reference ID: Assistant Manager (Digital Marketing)

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Job Detail

  • Job Id
    JD3797825
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    UP, IN, India
  • Education
    Not mentioned
  • Experience
    Year