Job Description

KEY RESPONSIBILITIES Digital:

• Draw and execute a clear digital calendar for the next 12 months to make Disney Star India the employer brand of choice.
• To create engaging social media campaigns for key network initiatives, DEI, sustainability and employer branding, coordination with creative agencies
• Collaborate with creative agencies on identifying new technology mediums and trends on digital platforms
• Manage all paid digital campaigns, from ideation, media planning, optimization, and performance analysis
• Work with key external partners to ensure marketing support, key innovations for each project
• Create and execute influencer marketing strategy for key projects
• Manage digital budgets and create data analytics, performance, creative reports as required

Website:

• Update website content regularly
• Working with HR to keep the careers page updated
• Work with SEO team to drive traffic on the website

PERFORMANCE MEASURES

• Consumer engagement on digital basis KRA’s set by the team
• Deliver successful communication strategy and paid campaign KRAs set by the team
• Deliver 1 -2 key digital (social media, creative, paid or influencer related) innovations every quarter
• Cost vs. impact management

QUALIFICATION

• 3-5 years of experience in digital marketing and creating brand communications
• Graduate degree in media / marketing related fields
• Working knowledge of digital planning, performance, and measurement

KNOWLEDGE AND SKILLS

• Strong understanding of digital medium
• Excellent content writing skills
• Ability to be proactive, prioritize multiple important projects and work independently
• Proven ability to work extremely well with and influence teams
• Flexibility, ability to work under tight timelines
• Ability to write communication briefs

PERSONAL ATTRIBUTES Self-starter who is curios, resilient, creative, has a growth mindset and comes with a strong Bias for Action.