to take end-to-end ownership of digital strategy, performance campaigns, content planning, and team coordination. The role requires strong analytical skills, leadership qualities, and in-depth digital marketing expertise to drive brand growth and lead generation.
Develop and implement digital marketing strategies across paid, owned, and earned media.
Plan and manage high-performing campaigns on Google Ads, Meta Ads, YouTube, and other digital channels.
Forecast, allocate, and optimize budgets to achieve maximum ROI.
Performance Marketing
Own complete performance marketing delivery--campaign setup, A/B testing, tracking, and optimization.
Monitor lead quality, conversion rate, CPA, and overall campaign efficiency.
Coordinate with sales teams to ensure seamless lead flow & nurturing.
SEO & Website Management
Oversee SEO activities including keyword research, technical SEO, content planning, and link building.
Manage website updates, landing pages, and UX improvements in coordination with developers.
Social Media & Content Leadership
Prepare monthly social media strategies and calendars.
Supervise content writers, designers, and editors to ensure quality output.
Approve creatives, ad copies, and campaign assets.
Analytics, Reporting & Insights
Track marketing KPIs using Google Analytics, Search Console, CRM dashboards & ad managers.
Prepare detailed performance reports with insights, learnings, and future recommendations.
Use data-driven decision-making to improve results.
Marketing Automation & CRM
Manage email marketing campaigns, automation flows, and drip campaigns.
Work with CRM tools like Zoho/HubSpot to track and nurture leads.
Team & Vendor Coordination
Supervise junior marketers and external agencies/vendors.
Ensure smooth execution and timely delivery of all marketing activities.
Required Skills & Qualifications
3-4 years of hands-on experience in digital marketing.
Strong command over
Performance Marketing, SEO, SMM, and Analytics
.
Proficiency with tools like Google Ads, Meta Ads, GA4, WordPress, and marketing automation platforms.
Strong communication, leadership, and project management skills.
Ability to work in a fast-paced environment with tight deadlines.
Preferred Skills
Experience with SEMrush, Ahrefs, Mailchimp, HubSpot, Zoho CRM.
Experience in managing teams or junior executives.
Creative thinking with a problem-solving mindset.
Benefits
Leadership role with ownership of digital growth.
Exposure to full-stack digital marketing ecosystem.
Performance incentives and growth opportunities.
Job Type: Full-time
Pay: ₹15,135.76 - ₹62,572.29 per month
Benefits:
Flexible schedule
Work Location: In person
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