Job Description

- Performance Marketing Specialist

Position:

Assistant Manager

Department:

Marketing

Location:

Gurgaon - MG Road

Role Overview

We are seeking a highly skilled and analytical Performance Marketing Specialist to manage and optimize paid media campaigns across multiple platforms. The ideal candidate will have strong technical expertise in digital advertising, a data-driven mindset, and the ability to collaborate effectively with internal teams, regional stakeholders, and external partners to deliver impactful marketing results.

Key Responsibilities

1. Performance Marketing & Media Strategy

Execute and optimize performance marketing campaigns across Meta, Google Ads, LinkedIn Ads, YouTube, and native platforms such as Taboola, Outbrain, InShorts, and mCanvas. Evaluate paid media plans, assess strategies, and provide actionable recommendations to improve performance. Proactively identify new opportunities, emerging trends, and platform updates to enhance campaign effectiveness.

2. Campaign Monitoring & Optimization

Track ongoing campaigns across channels, identify issues or inefficiencies, and implement data-backed optimizations. Analyze performance metrics (CTR, CVR, CPA, ROAS, CPM, reach, impressions) to generate insights and guide strategic decisions. Ensure high-quality campaign execution by reviewing creatives and coordinating on required changes.

3. Operations & Stakeholder Management

Manage day-to-day campaign operations including raising briefs, coordinating with agencies and partners, and tracking deliverables. Work closely with internal and regional teams to ensure smooth execution of campaign plans. Maintain timelines and ensure all campaign deliverables, creatives, tracking links, and approvals are completed on schedule.

4. Reporting & Analytics

Interpret performance dashboards and prepare clear, insightful reports highlighting key learnings and optimization recommendations. Provide data-driven insights to support business growth and campaign decision-making.

Required Skills & Qualifications

Strong expertise in performance marketing across major digital advertising platforms. Excellent understanding of digital media metrics and campaign evaluation. Strong analytical mindset with proficiency in performance analysis and reporting. Ability to multitask, manage timelines, and coordinate with cross-functional teams. Proactive approach with the ability to identify opportunities and drive improvements. Strong communication and stakeholder management skills.
Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?60,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person