Job Description

The Assistant Manager Digital Marketing is responsible for developing, implementing, and managing the hotel's digital marketing strategy to drive brand awareness, online engagement, and direct bookings. This role ensures all digital touchpoints reflect The Ritz-Carlton brand standards and delivers a seamless, luxury-driven guest experience online.
Key Responsibilities

• Manage the hotel's digital presence, including website, social media, and online advertising, in alignment with global brand guidelines.
• Develop and execute digital campaigns to promote Rooms, F&B, Spa, Events, and brand experiences.
• Optimize website content and implement SEO/SEM strategies to increase organic and paid traffic.
• Optimize photography, videography, and copywriting for digital platforms.
• Manage social media channels Instagram, Facebook, YouTube and Linked In, including content calendars, posting, community engagement, and performance tracking. (end to end SMM)
• Run Meta ads and optimize digital presence on OTA's, online platforms and websites.
• Manages hygiene and reviews along with increasing guest interactions on digital platforms
• Monitor and analyze digital performance metrics, providing regular weekly reports with actionable insights.
• Designing collaterals and video and photo editing skills in Adobe Suites

Qualifications

• Minimum 4-6 years of digital marketing experience,
• Strong knowledge of SEO, SEM, social media management, and digital analytics tools.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.

Success Profile

• Strategic thinker with creative vision and attention to detail.
• Data-driven approach with a passion for delivering exceptional guest experiences online.
• Strong organizational and project management skills.
• Strong analytical skills
• Updated on latest trends and AI optimization

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world's top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the "Gold Standards" of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.