Job Description

Company Overview: At Porter, we are passionate about improving productivity. We want to help businesses, large and small, optimize their last-mile operations and empower them to unleash the growth of their core functions. Last mile delivery logistics is one of the biggest and fastest growing sectors of the economy with a market cap upwards of 50 billion USD and a growth rate exceeding 15% CAGR. Porter is the fastest growing leader in this sector with Pan India presence with operations in multiple cities, a fleet size exceeding 1L registered and 30k active driver partners and a customer base with 3.5M being monthly active. Our industry-best technology platform has raised over 150 million USD from investors including Sequoia Capital, Kae Capital, Mahindra group, LGT Aspada, Tiger Global and Vitruvian Partners. We are addressing a massive problem and going after a huge market. We\'re trying to create a household name in transportation and our ambition is to disrupt all facets of last mile logistics including warehousing and LTL transportation. At Porter, we\'re here to do the best work of our lives. If you want to do the same and love the challenges and opportunities of a fast paced work environment, then we believe Porter is the right place for you. Company URL: Roles and Responsibilities: Roles and responsibilities and expected challenges Understand and manage the flow of leads across the various channels Work with the Marketing Team to create and implement campaigns Run ad campaigns on various channels like Google Adwords, Bing etc Optimize the channels by testing various campaign ideas, reporting & dashboarding results for taking quicker decisions Analyze Auction level data & provide an accurate competitive landscape Analyze new market trends in performance marketing and create an action plan to put them into execution Expectation from the candidate 2-3 years of Digital Marketing experience A data-driven approach to marketing Strong quantitative, analytical, and problem-solving skills Should have good oral & written communication skills Ability to work independently in a fast-paced environment to drive both strategy and ground execution Functional Competencies Advanced knowledge of digital marketing Fair understanding of Google Adwords & Google Analytics Working knowledge of platforms like Affle, InMobi, OutBrain, etc, is a plus Basic understanding of the attribution modeling of users SQL Knowledge is a Plus

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