Job Description

Job Title:

Assistant Manager - Digital Marketing

Location:

Gurugram, India (In-Office)

Experience:

5+ years

Role Overview

We are looking for a performance-driven

Assistant Manager - Digital Marketing

who will lead the execution of

Lead Generation Campaigns

,

Account-Based Marketing (ABM)

, and

CRM-based lead management

. This role is suited for a digital marketer who blends creativity with analytics and understands how to drive pipeline through strategic campaigns and nurturing programs.
You'll collaborate with cross-functional teams to execute high-impact digital campaigns, validate incoming leads, and support closures through CRM workflows and reporting. You will also serve as CRM admin for lead hygiene and reporting.

Key Responsibilities

1. Digital Campaigns & Lead Generation (30%)

Plan and execute end-to-end

B2B digital marketing campaigns

across Google Ads, LinkedIn, and industry platforms. Run

Account-Based Marketing (ABM)

campaigns targeting strategic enterprise accounts. Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI). Collaborate with sales for audience targeting, message alignment, and lead feedback. Conduct A/B testing on ad creatives, CTAs, and landing pages.

2. Lead Management & CRM Administration (25%)

Own the

lead journey in CRM

- from capture to closure. Perform

lead validation

, categorization, and assign follow-ups to inside sales or BD teams. Track funnel metrics - MQL, SQL, pipeline conversion rates. Serve as

CRM administrator

for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred). Create

weekly/monthly lead reports

and present campaign impact to leadership.

3. Social Media & Content Promotion (15%)

Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns. Promote blogs, case studies, events, and webinars to drive traffic and engagement. Monitor social analytics and adjust strategy based on insights.

4. Website & Landing Page Management (15%)

Manage updates and enhancements to the company website using CMS (WordPress). Track Website Analytics and share reports. Create and optimize campaign-specific landing pages with performance-focused layouts. Ensure mobile responsiveness, SEO hygiene, and analytics tagging.

5. SEO & Performance Optimization (15%)

Conduct keyword research and implement

on-page SEO

strategies. Optimize web content and landing pages for target keywords and user experience. Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console. Collaborate with the content team for regular publishing of blogs, use cases, and service pages.

Required Skills & Qualifications

Bachelor's/master's degree in marketing, Mass Communication, Digital Media, or related field. Minimum

5 years of experience in B2B digital marketing

, including: Lead generation campaigns (Google, LinkedIn) CRM-based lead management and nurturing Website CMS management (WordPress preferred) SEO and paid campaign reporting Proficiency in tools like

Google Analytics 4

,

Google Ads

,

LinkedIn Campaign Manager

,

Search Console

,

SEMrush/Ahrefs

,

CRM (Zoho/HubSpot)

. Excellent English communication - written and verbal. Strong analytical and project management skills.

Preferred Qualifications

Certification in Google Ads, Google Analytics, or HubSpot. Working knowledge of ABM tools and campaign orchestration platforms.

Exposure to HTML/CSS and basic design editing (Canva, Adobe). * Prior experience in

IT services or B2B SaaS domain

is a strong plus.