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Assistant Manager CSD & CPC
Key Accounts Assistant Manager- B2B-CSD/CPC
Position
Organizational Unit: Market India
Department: Sales
Subsidiary/country: India
Direct Reporting Line to: Key Accounts - Manager CPC-B2B
Indirect/secondary reporting line: NA
Key interfaces in Global: NA
Key interfaces in Market: Sales, Retail, SCM
Location: Gurgaon, India
GSMS Grade: P1
Personnel Responsibility: YES
Budget Responsibility: Sell -In & Sell out from CSD-B2B Channel partner accounts to
enable Net Sales growth
Purpose/Mission
This role will be responsible for driving Sell In and sell outs from assigned B2B channel (CSD), increase Market share for the brand, Relationship with front-end teams, Government organizations, Partner store teams & their stakeholders. Strong relationship management with government officials. Further the incumbent will lead the Planning + execution of business right which will include product listing, price restructuring, forecasting of product and business, ensure efficient planning + executing In-season priorities at the Point of Sale including VM and optimal representation of the brand as per guidelines. The role will also be accountable for maintaining & periodic reporting of sell In & Sell out data in prescribed formats, building growth oriented monthly/annual sell out plans, providing vital market & consumer intelligence and improve overall quality of business and brand representation at various Points of Sale under the OTG strategy construct.
Key Responsibilities
Functional:

• Planning and execution of product for new introduction, one to one replacement and price revision for product freshness and better consumer engagement.
• Ensure profitability and net sale growth during the whole process of new introduction, one to one replacement and price revision
• Ensure smooth market survey, factory inspection and price negotiation.
• Cross functionally collaborates with internal stake holder, CTC, SCM, ATS and CSD consultant to pitch relevant product in CSD.
• Track, drive & report to relevant internal stakeholders on brand market share, competitive initiatives, partner initiatives at stores & qualitative consumer insights
• Develop and execute strategies with internal stakeholders - Channel Head to deliver seasonal priorities and drive best representation at various PoS.
• Drive strong relationships with the Front-end ops team of the CSD Consultant and the government organization to enable high sell-in and sellout.
• Periodically report, as per prescribed formats and requirements, sell-in & sell out performance to internal stakeholders. Create and execute a review mechanism.
• Plan & execute along with internal stakeholders and Ops team members on periodic front-end staff training as required each season basis the training calendar
• Ensure strong forecasting of sell out performance and periodically review the performance with external partners and internal stake holders.
• Provide inputs and insights to Channel Head on consumer, competition, and product performance.
• Ensure weekly & monthly priority alignments with stake holders to optimize sales performance of the account.
• Ensure adherence of all front-end team members to the policies and norms of the brand as laid out and compliance policies both internal and government related.

Controlling.

• To measure progress on set KPIs.
• To measure progress of partner/consultant team members against set KPIs
• To report to all superiors
• To monitor all reports
• To monitor and report on customers and competitors initiatives, and propose/execute actions
• To provide realistic plans and forecasts on sell In and sellout performances

Professional background:

• Functional:

8 to 12 years' experience in sales, exposure to manage big partners in Government CSD/CPC/Corporate or schools. * Industry: ideally in apparel/fashion/shoes, FMCG or FMCD

• Exposure: Sports, Sales, retail and exposure to government business.

IT and Language skills

• Outlook: basic
• Word: advanced
• Excel: advanced
• PowerPoint: advanced
• English: advanced
• Local language: Fluent

Educational Background:

• MBA in business / Marketing and sales focus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

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At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Assistant Manager CSD & CPC
Brand:
Location: Gurgaon
TEAM: Sales
State: HR
Country/Region: IN
Contract Type: Full time
Number: 531749
Date: Jul 21, 2025
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