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Assistant Manager - CRM & Membership
Role Overview
We are looking for a highly motivated and detail-oriented Assistant Manager - CRM & Membership to join our Digital team. This role will be responsible for driving best-in-class campaign execution across owned CRM channels (Email, Push Notification, SMS, WhatsApp, RCS), strengthening member engagement, and contributing to the strategic growth of our adidas Membership program (adiClub).
This is a dynamic role that blends creative execution, data-backed thinking, stakeholder collaboration, and end to end ownership across both campaign delivery and innovation.
Subject matter expertise in CRM, campaign execution, and performance analysis is non-negotiable for this role. The ideal candidate must demonstrate a solid grasp of CRM platforms, channel-specific KPIs, and creative/content strategy to be considered.
Key Responsibilities
1. CRM Campaign Execution & Channel Ownership

• Lead end-to-end execution of CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and RCS.
• Take complete ownership of campaign creatives (visuals and copy), ensuring brand alignment and quality.
• Collaborate with agencies and internal stakeholders to brief, review, and finalize creatives and copies.
• Manage campaign scheduling, targeting, segmentation, QA, and delivery through CRM tools/platforms along with the agency.

2. Performance Tracking & Optimization

• Maintain weekly dashboards across all CRM channels to track campaign performance (open rates, CTR, conversions, ROAS).
• Analyze data to derive actionable insights and drive continuous improvement in campaign effectiveness.
• Set up and maintain a benchmarking tracker to monitor performance trends and guide creative/content strategy.

3. Creative & Content Innovation

• Work closely with internal and external teams to test new messaging formats, subject lines, and creatives (tactics are not limited).
• Constantly iterate and evolve communication based on performance feedback and member preferences.

• Proactively flag opportunities, learnings, and recommendations backed by data and trends.

4. Stakeholder & Agency Management

• Coordinate closely with agency partners for timely execution and delivery.
• Review and challenge agency outputs - ensuring reports and creatives are insight-led, not just relayed.
• Build strong working relationships with cross-functional stakeholders (Retail, Media, Brand, Social) to align on CRM touchpoints.

6. Initiative & Innovation in Membership Engagement

• Support and propose new member-led initiatives to drive adiClub engagement and member retention.
• Collaborate with other teams to drive innovative ideas that elevate membership experiences.

Qualifications & Requirements

• 3-5 years of experience in CRM, digital marketing, or loyalty-related roles, preferably in consumer brands
• Strong understanding of CRM platforms and campaign management tools (Salesforce, Netcore, Acoustic, etc.).
• Proficient in working with dashboards and marketing analytics tools (Google Analytics, Power BI, adobe, appsflyer etc.).
• Ability to interpret data and transform insights into action.
• Strong attention to detail, with the ability to manage multiple campaigns and timelines simultaneously.
• Proven track record of working within the same domain, agencies, and cross-functional teams.
• Demonstrated ability to work independently and take initiative.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.
- Culture Starts With People, It Starts With You -
By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.
Job Title: Assistant Manager - CRM & Membership
Brand:
Location: Gurgaon
TEAM: Data
State: HR
Country/Region: IN
Contract Type: Full time
Number: 532324
Date: Jul 29, 2025
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