Job Description

Position Title: Assistant Manager - Digital Communications

Location: Mumbai (Corporate Office)

Department: Corporate Communications - Bajaj Group

Reporting To: Head - Digital Group Communications

Experience Required: 1 - 3 years

Role Overview

We are looking for a young Assistant Manager - Digital Communications to join the Bajaj Group's Corporate Communications team. This role will be the operational bridge between internal business units (Sugar, Energy, Consumer Care) and the external creative/digital agencies managing our brand communications. The individual will have a great learning opportunity while ensuring smooth coordination, timely delivery of high-quality campaigns, ideation and execution of thought leadership content from leaders' profiles in alignment with the Group's vision to drive digital engagement, strengthen online reputation, and foster internal employee advocacy.

Key Responsibilities

1. Operational Coordination

Act as the single point of contact (SPOC) between business verticals (Sugar, Energy, Consumer Care) and external digital agency partners. Coordinate and streamline requirements, briefs, and approvals for thought leadership content and brand campaigns, ensuring brand consistency across all platforms. Track progress of deliverables, monitor timelines, and proactively flag risks or delays.

2. Digital Brand & Campaign Management

Collaborate with agencies to design, review, and launch engagement campaigns (topical posts, advocacy drives, employee branding). Monitor performance metrics, engagement, and follower growth, recommending data-driven improvements. Ensure campaign tone, messaging, and visual identity align with Bajaj Group's brand values.

3. Internal Employee Branding & Advocacy

Support roll-out of internal communication campaigns to strengthen employee engagement and advocacy. Liaise with HR and vertical SPOCs to highlight new policies, achievements and initiatives to external stakeholders. Drive adoption of employee advocacy tools/WhatsApp community programs to amplify Group messaging on digital platforms.

4. Content Creation & Tools

Passionate about online content creation while still learning to create engaging visual edits, videos, and graphics for digital campaigns using Canva or similar AI tools.. Draft and publish engaging copy/content across digital platforms when back up support is required. Collaborate with the creative agency to ensure design consistency and brand language.

5. Content Quality & Governance

Review content quality, grammar and visual standards before release. Ensure compliance with corporate communication policies, legal/regulatory standards, and Group-wide brand guidelines. Maintain consistency of messaging across multiple digital touchpoints.

6. Analytics & Reporting

Do regular research and analyse Bajaj Group's digital presence against industry peers and recommend innovative approaches to stay ahead of the curve.

Required Skills & Competencies

Strong ability and agility to learn new skills and passionate about digital content strategy. Proficiency in content creation tools (Canva, basic video-editing tools). Excellent written and verbal communication abilities in English (Hindi/Marathi knowledge is an added advantage). Familiarity with analytics dashboards (Meta Business Suite, Google Analytics, LinkedIn Analytics, etc.). Ability to multitask and take pressure to manage multiple coordination simultaneously under tight deadlines.

Qualification & Experience

Graduate/Postgraduate in Mass Communication, Marketing, Digital Media, or a related field. Prior experience in stakeholder management across multiple business verticals.

Why Join Us?

At Bajaj Group, we carry forward the legacy of Shri Jamnalal Bajaj with a commitment to nation-building, sustainability, and innovation. This role offers the opportunity to work at the intersection of business, digital transformation, and brand storytelling, shaping how millions engage with one of India's most respected business groups.

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Application Question(s):

Your total experience (In numeric years)? Your current location? Are you willing to work based out of Nariman Point, Mumbai (South Mumbai)? Your current CTC (In Lacs)?
Experience:

Digital/Social media content creation: 1 year (Required) Social media management: 1 year (Required)
Work Location: In person