Job Description

Date:

23 Dec 2025

Location:

Gurgaon, India

Company:

Sterlite Power Transmission Limited

Purpose of Role

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We are looking for an experienced Marketing professional with a strong foundation in B2B marketing,

analytics and MarTech to help drive core marketing functionality. The role will focus on planning and

executing integrated marketing initiatives, strengthening marketing analytics and enabling business

teams through insights and performance tracking.

Position Title

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Assistant Manager - Corporate Communications

Position Summary

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The ideal candidate brings hands-on experience in marketing automation platforms and analytics tools,

with the ability to translate data into actionable recommendations. Prior exposure to the power, energy,

infrastructure or capital goods sector is preferred.

Position Demands

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Master's degree in Marketing, Business, or a related field

Prior experience in power, energy, infrastructure, manufacturing or capital goods sectors Exposure to data services, EPC businesses or complex B2B sales cycles is an added advantage

Key Accountabilities / Responsibilities

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Key Responsibilities

Plan, execute and optimise integrated B2B marketing campaigns across digital, content, events

and sales enablement

Own marketing performance measurement, including campaign, funnel and pipeline analytics, to

assess impact and ROI

Manage and analyse marketing data using Salesforce for lead management, pipeline tracking,

reporting and dashboards

Ensure strong data hygiene, segmentation and effective CRM adoption in collaboration with sales

teams

Leverage marketing automation platforms (such as Marketo) for campaign execution, lead

nurturing, scoring and reporting

Track and optimise campaign performance using tools such as Google Analytics, LinkedIn

Campaign Manager, Google Ads and email marketing platforms

Build and maintain performance dashboards using BI tools to support decision-making and

leadership reporting

Partner closely with Sales, Product and Business teams to align marketing initiatives with

commercial priorities and pipeline objectives

Translate complex technical offerings across conductors, cables, OPGW, turnkey solutions and

data services into clear and compelling marketing narratives

Support market, customer and competitive analysis to sharpen targeting

Competencies

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Behavioural - Achievement Orientation
Behavioural - Altrocentric Leadership
Behavioural - Analytical Decision Making
Behavioural - Customer Service Orientation
Behavioural - Impact and Influence
Behavioural - Information Seeking
Behavioural - Initiative
Behavioural - Innovative Thinking
Functional - Financial
Functional - Operational
Functional - People
Functional - Strategic

About Us

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