to help scale Mintoak's brand and digital presence across markets. This role will be central to creating and managing high-impact content across multiple formats, including Blogs, Marketing collaterals, SEO-optimised website content, Event support and Social media.You will collaborate closely with product, tech, and marketing teams to craft contextual, consistent, and engaging narratives that represent Mintoak's voice globally. This is an exciting opportunity for someone who enjoys building brands through content, understands digital performance, and thrives in a fast-paced fintech environment.
Key Responsibilities
1. Manage content calendar for a multi-format plan: blogs, marketing collaterals, event content, testimonials, and social media posts.
2. Plan and execute SEO/AEO optimised content to improve search visibility
3. Drive Mintoak's global narrative through localisation and internationalisation of content.
4. Collaborate with product and tech teams to create content for key internal and external stakeholders.
5. Ensure consistency in tone and messaging across Mintoak's website, blog, internal platforms, and digital listings.
Technical Skills and Experience:
Experience: 1-2 years in content and digital marketing
,
preferably in B2B/Fintech/Tech or even an agency background.
Content Planning & Execution: Experience in managing multi-format content calendars, Blogs, Web copy, testimonials, social media, and events
Content Quality Judgment:Strong understanding of what makes content effective, clarity, structure, relevance, tone, and audience alignment
SEO & Analytics: Working knowledge of SEO best practices and Google Analytics to drive content performance
Tools Proficiency: Comfortable with tools like Strapi (CMS)
,
Jira (workflow management)
,
ZOHO CRM
,
Google Analytics
,
Figma (basic collaboration),andGoogle Workspace.
Digital Channel Understanding: Familiarity with social media management, basic design collaboration, and platform-specific content nuances.
Communication: Strong writing, editing, and communication skills with a good grasp of brand tone and clarity
Mindset: Self-motivated, detail-oriented, and comfortable working cross-functionally.
Job Type: Full-time
Pay: ₹600,000.00 - ₹800,000.00 per year
Application Question(s):
Do you have 2+years of experience in Content Marketing
Do you have experience in FinTech or Finance/ Banking /Payment
Work Location: In person
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