Job Description

Job Overview:We are looking for a results-driven Assistant Manager - Content with proven experience in the BFSI sector, especially in insurance. The ideal candidate will be responsible for executing content strategies, editing and overseeing high-quality financial content, and ensuring alignment with SEO and brand goals. This role bridges content creation with marketing objectives and calls for strong editorial, project management, and team coordination skills.Key Responsibilities:Content Strategy & Development :- Plan and execute content strategies for insurance and BFSI clients in collaboration with SEO and digital marketing teams. - Write and edit compelling, accurate, and jargon-free content on topics like life insurance, term plans, ULIPs, investment products, and financial planning.- Translate technical insurance concepts into simplified, easy-to-understand language for various audience segments.Editing & Quality Control :- Ensure all content follows financial compliance, editorial tone, and SEO guidelines.- Review and edit financial content for structure, tone, clarity, accuracy, and grammar.- Train junior writers and freelancers on industry-specific writing requirements.Team Collaboration & Coordination :- Collaborate closely with SEO specialists, designers, and social media teams to align content efforts across digital platforms.- Guide junior content writers and support their development through regular feedback.- Work closely with project and account managers to meet client expectations and delivery timelines.Client & Stakeholder Management :- Interact with BFSI clients, especially insurers, to understand briefs and provide content solutions.- Handle content feedback loops professionally and make iterative improvements.- Present editorial plans and performance reports as needed.Content Marketing & Outreach :- Oversee BFSI-focused content distribution strategies, including guest posts, financial blogs, and niche publications.- Build relationships with editors and influencers within the insurance domain to boost content visibility.Mandatory Requirements :- 4-6 years of content experience in the BFSI sector - insurance industry experience is mandatory.- Demonstrated ability to create simplified content from complex insurance concepts (e.g., ULIPs, annuities, health cover, riders).- Understanding of compliance standards and content sensitivities within the insurance domain.Qualifications & Skills :- Bachelor's or Master's degree in English, Journalism, Finance, Marketing, or Communications.- Excellent command of English, with a focus on financial storytelling and content simplification.- Hands-on experience with SEO content practices (preferably in BFSI), WordPress, Google Analytics, etc.- Familiarity with financial portals, IRDAI guidelines, and insurance documentation.- Strong multitasking and stakeholder management skills.Why Join Us?- Work with one of India's leading digital agencies servicing top-tier insurance and BFSI clients.- Opportunity to shape high-impact content strategies in the financial domain.- Join a growing team of 80+ digital professionals.- 5-day work week, inclusive environment, and career advancement opportunities. (ref:updazz.com)

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