Job Description

Job Title: Assistant Manager - Category Management
Department: Exports
Location: Bengaluru HO
Reports To: Manager - Exports
Role Purpose -
To drive Category Brand Growth and Profitability for the Foods & Beverages portfolio in International Markets. The role involves crafting business approach for the category, and collaborating cross-functionally to ensure successful achievements in export geographies.
Key Responsibilities
1. Portfolio Management
Identify gaps in assortment and initiate development/adaptation of SKUs sizes for relevant overseas markets and consumers (Eg. GCC the Diaspora is majorly Malayali, Canada the Diaspora is majorly Punjabi)
NPD (new product development). Assortment planning and launch new variants, formats and skus based on consumer needs in different geographies
Designing and coordinating Packaging projects with internal and external stakeholders
2. Brand Marketing & Activations
Planning of ATL campaigns for overseas markets, in close coordination with internal Brand team(for content i.e. films/creatives/artworks), Media & Digital team (for media buying and scheduling), Export Sales team (for market insights, execution and feedback).
Design and execute campaigns within assigned budgets in co-ordination with internal & external stakeholders
Ensure brand guidelines are adapted suitably for export regions without diluting core identity
Handle designing and execution of Branding elements in Trade Show participation
3. Competition Analysis
Conduct Monthly/quarterly analysis of competition through port data, Online/E-Commerce reviews & insights from Export sales team about the relevant overseas markets
Prepare relevant data which will aid in both overall business as well as country/category specific pricing decision making
Qualifications & Experience

• Bachelor's/Master's degree in Business, Marketing, International Trade

• 4-5 years of FMCG industry experience, with a focus on category management, shopper marketing

• Some understanding of international food regulations, labeling requirements, and distribution dynamics

• Capability to manage and work with media agencies

Key Skills & Competencies

• Analytical mindset with Strategic orientation

• Strong project management execution and cross-functional coordination

• Agility in handling fast-paced business and competition landscape

• Excellent communication, presentation, and stakeholder management

• Proficient in MS Excel, PowerPoint

Skills Required