. The role requires developing and executing strategic marketing and branding initiatives to enhance the hospital's image, increase patient footfall, and create a strong presence in both
digital and offline platforms
.
Key Responsibilities:
Develop and implement
branding strategies
to position the hospital as a trusted healthcare provider.
Plan and execute
marketing campaigns
(digital, print, outdoor, and events) to increase patient acquisition and service awareness.
Manage
digital marketing activities
including social media, SEO/SEM, website content, online reviews, and reputation management.
Organize
health camps, medical awareness programs, and CSR initiatives
to promote community engagement.
Collaborate with doctors, departments, and management for
service-specific promotions
and patient testimonials.
Oversee the creation of marketing collaterals - brochures, advertisements, press releases, newsletters, and internal branding materials.
Track market trends, competitor activities, and campaign performance to ensure measurable ROI.
Build relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development.
Required Skills & Competencies:
Proven expertise in
hospital/healthcare branding and marketing strategy
.
Strong knowledge of
digital marketing tools
, analytics, and social media management.
Excellent communication, presentation, and team leadership skills.
Ability to work under pressure and meet deadlines while managing budgets effectively.
Innovative, strategic thinker with a patient-centric approach.
Qualifications:
MBA/PGDM in
Marketing, Healthcare Management, or equivalent
.
5-10 years
of relevant experience in
hospital or healthcare marketing/branding
is mandatory.
Job Type: Full-time
Pay: ₹35,000.00 - ₹50,000.00 per month
Benefits:
Health insurance
* Provident Fund
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