Job Description

Job Title: Assistant Manager - Branding & Marketing (Hospital/Healthcare)

Location: Rajajinagar Bangalore

Experience: 5 to 10 years (hospital/healthcare marketing & branding)

Employment Type: Full-time

Role Summary:

We are looking for a dynamic and result-oriented Branding & Marketing Professional with strong experience in the hospital/healthcare sector. The role requires developing and executing strategic marketing and branding initiatives to enhance the hospital's image, increase patient footfall, and create a strong presence in both digital and offline platforms.

Key Responsibilities:

Develop and implement branding strategies to position the hospital as a trusted healthcare provider. Plan and execute marketing campaigns (digital, print, outdoor, and events) to increase patient acquisition and service awareness. Manage digital marketing activities including social media, SEO/SEM, website content, online reviews, and reputation management. Organize health camps, medical awareness programs, and CSR initiatives to promote community engagement. Collaborate with doctors, departments, and management for service-specific promotions and patient testimonials. Oversee the creation of marketing collaterals - brochures, advertisements, press releases, newsletters, and internal branding materials. Track market trends, competitor activities, and campaign performance to ensure measurable ROI. Build relationships with referral partners, corporates, insurance providers, and key stakeholders to drive business development.

Required Skills & Competencies:

Proven expertise in hospital/healthcare branding and marketing strategy. Strong knowledge of digital marketing tools, analytics, and social media management. Excellent communication, presentation, and team leadership skills. Ability to work under pressure and meet deadlines while managing budgets effectively. Innovative, strategic thinker with a patient-centric approach.

Qualifications:

MBA/PGDM in Marketing, Healthcare Management, or equivalent.

5-10

years of relevant experience in hospital or healthcare marketing/branding is mandatory.
Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

Health insurance * Provident Fund