Support the execution of brand-building initiatives through offline marketing channels.
Manage corporate events, exhibitions, brand activations and promotional partnerships to strengthen brand presence.
Plan and coordinate offline events such as product launches, trade shows, and conferences.
Ensure brand consistency across all physical touch points including signage, event branding, and promotional materials.
Coordinate with internal teams, creative agencies, printers, and vendors for timely and high-quality deliverables.
Negotiate budgets, monitor timelines, and handle event logistics.
Track local market trends and competitor activities to suggest effective BTL (Below The Line) marketing ideas.
Execute on-ground activations and brand promotions targeted at specific market segments.
Monitor campaign and event budgets, ensuring cost-effectiveness and brand impact.
Prepare post-event reports and document learnings and outcomes.
Work independently while managing multiple projects under tight deadlines.
Collaborate cross-functionally with other departments to align branding initiatives.
Required Skills:
Strong understanding of offline branding, BTL marketing, and event management
Excellent project planning and execution skills
Ability to manage vendors, negotiate budgets, and handle logistics
Creative thinking and attention to visual branding details
Strong communication and interpersonal skills
Proficient in preparing reports and tracking ROI
Organizational and time-management skills
Ability to multitask and thrive in high-pressure situations
Knowledge of print production and branding materials (preferred)
Basic understanding of budgeting and cost control
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?70,000.00 per month
Benefits:
Paid sick time
Provident Fund
Experience:
total work: 5 years (Preferred)
Branding: 5 years (Preferred)
Work Location: In person
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