Job Description

:
A Position Overview
Position Title
Asst Manager Channel Marketing
Department
Marketing
Level/ Band
Asst Manager
B Organizational Relationships
Reports To
VP Distribution Marketing
Supervises
-
C Job Dimensions
Geographic Area Covered
PAN India TALIC Business channels & Partners
Stakeholders Internal
Business teams,
Finance teams Purchase, billing & payables, F&P
Brand Marketing
Products, Legal & Compliance, Actuarial (content approvals)
External
Vendors (Customized awards, gifts & corporate stationery, printing, collaterals, etc)
Creative Agencies & BTL Agencies (Brochures, content, mailers for events / activities)
MICE agencies
D Key Result Areas
Channel Marketing:
xc2xb7 Clear understanding of business requirements through detailed discussions with stakeholders & fulfilment within timelines
xc2xb7 Brief creative agency and get creatives designed as per the campaign objective
xc2xb7 Identify &co-ordinate with vendors for procurement of various materials
xc2xb7 End to end vendor management from selecting the right vendor to vendor payments in terms of checking the bills, raising PR, coordinating with F&A for issuance of cheques etc, advance settlements, obtaining all relevant approvals.
xc2xb7 Liaise with L&C, Marketing, Products, Actuarial
Sales Initiative Drive:
Driving initiatives launched by PD Strategy/Business channels through creatives, dashboards, leaderboards etc
Budget Management:
Monitoring of expenses v/s approved budgets. Liaising with Finance & Planning for budget related items
Events:
Assisting with event related deliverables
E Skills Required
Technical
xc2xa7 Good Knowledge of MS Excel & Powerpoint
Behavioral
Essential
Desired
Analytical skills
xc2xb7
Communication skills
xc2xb7
Creative thinking skills
xc2xb7
Supervising/Leadership skills
xc2xb7
Teamwork Skills
xc2xb7
Influencing skills
xc2xb7
Relationship Building skills
xc2xb7
Decision making skills
xc2xb7
F Incumbent Characteristics
Essential
Desired
Qualification
Graduate with technical knowledge of Marketing with Networking & creative skills
MBA
Experience
3-5 years in a similar job profile
About Company:
Tata AIA Life Insurance Company Limited (Tata AIA Life) is a joint venture company, formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tatas pre-eminent leadership position in India and AIAs presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region. Tata AIA Life has written retail new business weighted premium of Rs. 2,692 crore for the financial year 2019-20. For the same period, the 13th month persistency of the company was at 89.10% and, the individual death claims settlement ratio was 99.06%. One of the fastest growing companies in the Life Insurance sector, Tata AIA Life is now ranked at no. 5, based on individual weighted new business premium.