Job Description

: Assistant Manager - Brand Solutions & Marketing

Location

: Mumbai / Delhi |

Department

: Brand Solutions & Marketing |

Experience

: 3-6 Years

About the Role:

We're looking for a dynamic and creative marketing professional who can bridge brand strategy, content innovation, and integrated marketing. This role will lead brand-led initiatives, IP projects (like Crafting Bharat), partnerships, and digital storytelling -- while also collaborating across departments to deliver impactful campaigns and measurable brand outcomes. You'll combine strategic thinking with hands-on execution, creating brand experiences that amplify visibility, engagement, and growth.

Key Responsibilities

1. Brand Strategy & Solutions

Ideate and develop integrated brand campaign strategies across digital, print, and regional media. Translate client briefs into creative, content-driven marketing solutions in collaboration with sales and editorial teams. Develop customized brand proposals, campaign decks, and partnership pitches aligned with business goals. Build strong brand narratives aligned with NewsReach's tone, mission, and IP ecosystem.
2. IP & Campaign Management (Crafting Bharat and Beyond)

Lead the ideation and long-term roadmap for flagship IPs such as Crafting Bharat -- including new formats, thematic seasons, and extensions. Manage end-to-end execution of IP-led events, conclaves, awards, and podcasts. Coordinate with internal and external stakeholders for smooth execution, ensuring quality and timely delivery. Maintain project trackers, production timelines, and detailed post-event or campaign reports.
3. Digital Marketing & Communications

Oversee NewsReach's and Crafting Bharat's digital presence -- including social media, newsletters, and website updates. Curate and manage LinkedIn content for founders and leadership to build thought leadership narratives. Create and maintain quarterly social media calendars with data-backed optimization for engagement and visibility. Drive PR and communication efforts with external media and ecosystem partners.
4. Brand Partnerships & Relationship Management

Build and nurture relationships with brands, agencies, and publishers. Identify collaboration opportunities and manage sponsorship integrations for events and digital properties. Act as a primary point of contact for campaign coordination, ensuring smooth delivery and client satisfaction.
5. Performance Measurement & Reporting

Track campaign and content performance across platforms; analyze KPIs to optimize impact. Generate insights, case studies, and success stories for internal and external communication. Present post-campaign reports with actionable recommendations and learnings.

Skills & Competencies

Strong grasp of brand storytelling, content marketing, and integrated communication. Excellent communication, presentation, and writing skills. Hands-on experience with event management, brand partnerships, or IP development. Data-driven and analytical mindset with ability to translate insights into strategy. Strong stakeholder management and project coordination skills. Proficiency in PowerPoint, Excel, Google Workspace, and project tracking tools.

Qualifications:

Bachelor's or Master's degree in Marketing, Mass Communication, Media, or Advertising. 3-6 years of experience in brand marketing, content strategy, or IP management, ideally within digital media, PR, or advertising domains. Exposure to regional and vernacular media ecosystems is an advantage.

What You'll Bring:

A storyteller's creativity combined with a marketer's precision. The ability to move ideas from concept to execution independently. A proactive, ownership-driven mindset with high attention to detail. Confidence in handling multi-stakeholder environments and representing the brand externally.
Job Types: Full-time, Permanent

Pay: ?900,000.00 - ?1,200,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person