The Assistant Manager - Banquet Sales is responsible for generating banquet business, managing client relationships, driving revenue through weddings, corporate events, social functions, and MICE bookings, and ensuring seamless coordination from inquiry to event execution. The role requires strong communication, negotiation, and customer service skills.
Key Responsibilities1. Sales & Business Development
Generate new business leads through corporate visits, walk-ins, tele-sales, online platforms, and networking.
Identify potential clients for weddings, conferences, social events, and corporate meetings.
Achieve monthly and annual sales targets set by management.
Build strong relationships with event planners, travel agents, and corporate clients.
2. Client Handling & Negotiation
Respond to banquet inquiries and conduct property show-rounds.
Understand client requirements and prepare customized proposals and quotations.
Negotiate rates, packages, and contracts while ensuring profitability.
Follow-up to finalize bookings and ensure timely advance payments.
3. Event Coordination
Liaise with banquet operations, kitchen, F&B, housekeeping, and other departments for smooth execution.
Ensure accurate BEO (Banquet Event Order) preparation and communication.
Attend pre-event meetings and assist clients with event planning needs.
Be present during major events to ensure client satisfaction.
4. Market & Competition Analysis
Analyze competitor rates, packages, promotions, and market trends.
Recommend promotional ideas, seasonal packages, and marketing strategies.
Maintain updated knowledge of local event trends (weddings, corporate gatherings, exhibitions, etc.).
5. Reporting & Administration
Maintain client databases, sales reports, revenue tracking, and enquiry conversions.
Update CRM and prepare daily, weekly, and monthly sales MIS.
Ensure prompt contract sign-off, payment collection, and documentation.
Required Skills & Qualifications
Bachelor's degree in Hospitality, Marketing, Business Administration, or related field.
2-5 years of experience in banquet sales or hospitality sales roles.
Strong communication, presentation, and negotiation skills.
Good understanding of events, F&B, and hotel operations.
Proficiency in MS Office and hotel management/PMS/CRM systems.
Pleasant personality and professional appearance.
Job Type: Full-time
Pay: ?25,000.00 - ?35,000.00 per year
Work Location: In person
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