The incumbent will be responsible for driving revenue across 16 top General Entertainment Channels in our portfolio by leveraging our In Content Advertising solutions. The candidate will lead relationships with a designated set of key strategic accounts and stakeholders along with prospecting, developing and generating new business in sync with the company's goals.
Position Responsibilities
Develop a thorough understanding of the product, its strengths, positioning etc for pitch impact and effectiveness
Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization
Have a macro view of account clusters, media plans and revenue potential
Network, engage with and build strong relationships at all levels of client and agency organizations to understand business trends with a focus on upcoming campaigns and revenue potential
Build strategies to strengthen relationships within existing clients and to identify new clients
Participate and close negotiations with clients / agencies
Help deliver maximum value on deals by collaborating with cross-functional teams across the organization (Inventory, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns
Accurate revenue projections for allocated set of accounts
Organizational Relationships (Internal & External)
Sales Operations, Research, Inventory and Finance
External: All key client and agency stakeholders
Must Have's
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