Job Description

Role Overview

The AGM - Sales will be responsible for driving business growth through strategic market expansion, appointing and managing distributors and super stockists, and ensuring strong sales performance across assigned territories. This role requires a proven track record in building distribution networks, achieving aggressive sales targets, and leading high-performing teams.

Key Responsibilities1. Sales Expansion & Market Development

Develop and execute strategic plans to achieve sales targets and expand the customer base. Identify new markets, geographies, and product opportunities to drive business growth. Analyze market trends, competitor activities, and consumer insights to formulate proactive strategies.

2. Distributor & Super Stockist Appointment

Identify, evaluate, and appoint new distributors and super stockists in potential markets. Ensure proper onboarding, training, and operational alignment of channel partners. Negotiate trade terms, margins, and service-level agreements to ensure long-term partnerships.

3. Channel Management & Relationship Building

Strengthen relationships with existing distributors, super stockists, and key accounts. Implement effective channel management strategies to ensure optimal product availability. Monitor distributor performance, inventory levels, and secondary sales to ensure healthy sell-through.

4. Sales Team Leadership & Performance Management

Lead, mentor, and motivate the sales team to achieve individual and regional targets. Drive a performance-oriented culture with clear KPIs, reporting, and accountability. Conduct regular sales reviews, market visits, and training sessions.

5. Sales Operations & Reporting

Oversee demand forecasting, sales budgeting, and stock planning for assigned territories. Ensure accurate and timely reporting of sales performance, channel health, and market intelligence. Collaborate with marketing, logistics, and finance teams to ensure seamless execution of sales strategies.

Key Skills & Competencies

Strong expertise in

distribution network expansion

and

channel partner management

. Proven ability to

appoint and scale super stockists and distributors

effectively. Excellent negotiation, communication, and relationship management skills. Strategic thinker with a deep understanding of

sales planning, forecasting, and market analytics

. Leadership skills to

build, mentor, and drive high-performing sales teams

. Knowledge of ERP/CRM systems and sales automation tools is preferred.

Qualifications & Experience

MBA/PGDM in Sales, Marketing, or Business Management (preferred).

10-15 years of experience in sales & distribution management

, with at least 3-5 years in a senior sales leadership role. Experience in FMCG, consumer durables, industrial products, or similar industries with

strong distribution-led business models

. Proven track record of

scaling distribution networks and achieving aggressive sales targets

.
Job Types: Full-time, Permanent

Pay: ?80,000.00 - ?150,000.00 per month

Benefits:

Food provided Provident Fund
Work Location: In person