Job Description

Key Responsibilities

1.

Strategic Planning & Brand Building

Develop a comprehensive digital marketing strategy tailored to the hospital's services, specialties, and community needs. Build and promote the hospital's brand identity online (logo, voice, visual guidelines). Collaborate with management to align marketing goals with the hospital's mission and growth plans.
2.

Website Development & Management

Oversee the design, development, and ongoing management of the hospital website. Ensure SEO optimization for service pages, doctor profiles, and blog content. Add features like online appointment booking, telehealth access, and contact forms.
3.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Perform keyword research focused on medical services and local SEO. Optimize content and structure for better visibility in search engines. Manage paid advertising campaigns (Google Ads, Bing Ads) to drive traffic and appointments.
4.

Social Media Marketing

Create and manage social media profiles (Facebook, Instagram, LinkedIn, X, etc.). Develop engaging content about hospital news, health tips, doctor interviews, and patient stories. Run targeted ads for specific services (e.g., maternity care, diagnostics).
5.

Content Marketing

Plan and produce content such as health blogs, videos, infographics, and newsletters. Work with doctors and staff to create educational or promotional content. Use storytelling to highlight patient experiences and success stories.
6.

Online Reputation Management

Monitor reviews on platforms like Google, Practo, Facebook, and JustDial. Respond professionally to patient feedback and coordinate resolution of complaints. Encourage satisfied patients to leave positive reviews.
7.

Email & SMS Marketing

Design email campaigns for health check-ups, awareness events, and hospital updates. Segment audiences (e.g., diabetics, maternity patients) and personalize content. Use SMS for appointment reminders, campaigns, or urgent updates.
8.

Performance Tracking & Analytics

Use tools like Google Analytics, Meta Business Suite, and SEMrush to track KPIs. Regularly report on performance (traffic, conversions, lead quality, etc.). Adjust campaigns based on performance data.
9.

Collaboration & Vendor Management

Coordinate with external agencies (designers, ad agencies, SEO experts) as needed. Work closely with the medical, operations, and patient service teams to align communication. Assist with offline promotion integration (events, health camps, local partnerships).
10.

Compliance & Ethics

Ensure that all marketing activities comply with healthcare advertising regulations and ethical guidelines. Maintain data privacy and adhere to HIPAA or local healthcare data laws.
? Desired Skills & Tools:

Tools

: Google Ads, Facebook Ads Manager, Google Analytics, Canva, HubSpot, Mailchimp, SEMrush, Hootsuite.

Skills

: Healthcare SEO, content creation, paid media, marketing automation, copywriting, local targeting
Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Work Location: In person