Job Description

Job description

Key Responsibilities:

1. Performance Marketing

Plan, execute, and optimize paid campaigns across

Google Ads, Meta (Facebook/Instagram), YouTube, and affiliate networks

. Work with agencies and internal teams to deliver on KPIs such as ROI, CTR, CPC, CPA, and conversions. Ensure ad creatives and landing pages are aligned with campaign objectives and brand guidelines.

2. Analytics & Reporting

Monitor daily/weekly campaign performance and share actionable insights with stakeholders. Track KPIs like traffic, segments (booked seats), conversion rate, and channel contribution. Support

A/B testing

for creatives, messaging, and landing pages to optimize performance.

3. Innovation & Optimization

Explore and recommend new platforms, ad formats, and technologies. Stay updated with the latest

digital marketing, AI, and personalization

trends relevant to aviation and e-commerce.

4. Key Skills & Competencies

Strong understanding of

performance marketing

(PPC, Display, Programmatic, Social Ads). Working knowledge of

Google Analytics (GA4)

, Adobe Analytics, and campaign tracking tools. Proficiency in Excel/Google Sheets for reporting and analysis. Good copywriting skills for ad creatives and customer communication. Strong project management and time management skills.

Qualifications:

Bachelor's degree in Marketing, Business, or related field. 3 to 5 years of experience in digital marketing, preferably in the

edtech industry

. Experience managing campaigns with large budgets and high traffic volumes.
Industry Type: Education

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?50,000.00 per month

Work Location: In person