To define the marketing and communications plan for the hotel and its different profit centres at place, area, country and international levels as well as B2B and B2C.
To implement actions contained in the marketing and communications plans and produce and/or supervise the production of any marketing and communications material.
To increase the hotel's exposure in external communications networks, and build up a good working relationship with the press and local media.
To set up a sponsoring and local partnerships policy.
To optimise and promote the Le Club Accorhotels loyalty programme.
To work closely and update E-commerce of all communication actions
PR activities for the hotel
Internal communication: provide guidelines for the staff when launching new brand concepts or partnership
Represent the hotel in the media and other relevant occasions
Partner with the Food & Beverage teams for hotel promotions and provide reports on the activities
Work closely with HR to develop and support internal communication
Online and print collateral management.
Responsible of the marketing collaterals from creation to promotion (press releases, hotel factsheet, advertisements and publicity materials, restaurant menus)
Main Complexity/Critical issues in the Job
Maintain the long-term relationship with external clients and suppliers.
Open communication to every level of employees in various departments.
The ability to manage information available internally and externally in a sensitive and confidential manner and sharing information in a selective and professional manner;
Overall Global Coordination of initiatives.
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