Job Description

: Assistant Business Development Manager (Franchise Operations)

Position Overview

The Assistant Business Development Manager (BDM) supports the expansion of the retail and franchise network by identifying potential investors, developing strong business relationships, coordinating brand visibility initiatives, and supporting the overall franchise operations. This role requires a proactive individual with strong communication, organizational, and networking skills to help drive growth and brand presence.

Key Responsibilities

1. Franchise Development & Investor Acquisition

Identify, research, and approach potential franchise investors through networking, field visits, referrals, trade events, digital platforms, and cold outreach.

Conduct initial meetings/presentations to explain the franchise model, investment requirements, operational standards, and expected returns.

Maintain a pipeline of prospective franchise partners and follow up consistently to convert leads into signed agreements.

Assist in evaluating investor suitability, including financial capability, business background, and alignment with brand values.

Support the negotiation and closure of franchise agreements.

2. Market Research & Expansion Planning

Conduct market surveys to identify new potential retail locations and expansion zones.

Analyse demographic data, competition, and market trends to support informed location decisions.

Prepare reports on market opportunities, potential risks, and competitor activities.

Assist in creating business proposals and feasibility studies for new store openings.

3. Brand Visibility & Trade Show/Events Management

Plan, organize, and execute brand visibility campaigns across retail and franchise channels.

Coordinate participation in trade shows, exhibitions, franchise expos, and business networking events.

Manage event logistics, vendor coordination, booth setup, branding materials, and promotional activities.

Track campaign/event outcomes and prepare performance reports.

Ensure consistent and high-quality brand representation across all platforms.

4. Relationship Management

Build and maintain strong relationships with existing franchise partners to support smooth operations.

Act as a point of contact for franchisee queries and ensure timely resolution.

Conduct regular follow-ups and visits to franchise locations to understand challenges and gather feedback.

Support franchisees in adhering to brand guidelines, operational standards, and marketing requirements.

5. Operational Support

Assist in coordinating store launch activities, including onboarding franchisees, staff training support, and store readiness checks.

Work with internal teams (marketing, operations, supply chain) to ensure franchisees receive required support.

Monitor overall franchise performance and escalate operational issues to senior management when needed.

Track sales reports, customer feedback, and operational KPIs of franchise stores.

6. Administrative & Reporting Responsibilities

Maintain accurate and updated records of leads, investor interactions, franchise agreements, and operational data.

Prepare weekly, monthly, and quarterly business development reports.

Assist senior BDM/management in preparing strategy presentations and expansion plans.

Support documentation, compliance, and coordination required during franchise onboarding.

Required Skills & Qualifications

Bachelor's degree in Business Administration, Marketing, Retail Management, or related field.

5+ years of experience in business development, franchise operations, or retail expansion (preferred).

Strong communication, presentation, and negotiation skills.

Ability to network and build relationships effectively.

Strong organizational and event management abilities.

Knowledge of retail operations, franchise models, and market research.

Proficiency in MS Office, CRM tools, and business communication platforms.

Willingness to travel for meetings, site visits, and trade events.

Key Attributes

Self-driven and target-oriented.

Highly professional and customer-focused.

Strong analytical and problem-solving skills.

Ability to work under pressure and manage multiple tasks simultaneously.

Creative thinker with a strong sense of brand representation

Job Type: Full-time

Pay: ?35,000.00 - ?40,000.00 per month

Benefits:

Paid sick time Paid time off
Work Location: In person