Job Description

Experience- 6- 8 years

Role & responsibilities

Role Description

This is a full-time, on-site role for an Assistant Brand Manager Marketing, located in Mumbai. The Assistant Brand Manager Marketing will be responsible for implementing brand strategies, coordinating marketing campaigns, and conducting market research. Other day-to-day tasks include assisting in product development, monitoring market trends, and analyzing consumer behavior to ensure alignment with brand goals. The role also involves working closely with cross-functional teams to execute marketing initiatives and achieve business objectives.

Brand & Strategy Development

Assist in creating and executing annual brand plans tailored for a B2B & B2C-first business model. Support the positioning of the brand as a leader in design, quality, and lifestyle inspiration. Identify consumer insights and trends to inform marketing strategies.

Digital Marketing & Campaign Execution

Plan and execute digital-first campaigns across performance marketing, social media, influencer partnerships, and content marketing. Collaborate with creative and digital agencies to produce engaging visual and written content aligned with the brands aesthetic.

Product & Customer Experience

Assist in new product development, launches, and online merchandising. Coordinate with design, sourcing to ensure smooth product rollouts. Enhance online shopping experience through storytelling, product content, and lifestyle imagery.

Cross-Functional Collaboration

Work closely with customer support teams. Coordinate influencer collaborations, affiliate programs.

Preferred candidate profile

Brand management and marketing strategy skills Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). Strong analytical, problem-solving, and project management skills. Experience in market research and consumer behaviour analysis Strong communication, both written and verbal Proficiency with digital marketing tools and platforms Ability to work independently and collaboratively Experience in the home textiles industry is a plus
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6-8 years of experience in brand management, marketing preferred. Excellent communication, presentation, and interpersonal skills. Creative mindset with attention to detail and a passion for brand building.
Job Types: Full-time, Permanent

Pay: ?400,000.00 - ?900,000.00 per year

Benefits:

Health insurance Provident Fund
Application Question(s):

What is your CTC? What is your Expected CTC? What is your notice period? Where do you stay?
Work Location: In person