Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people working on brand initiatives
Lead creative and content development to create relatability with target audience
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Oversee new and ongoing marketing and advertising activities
Analyze brand positioning and consumer insights
Manage all brand social media handles and showroom program
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