The Assistant Art Director will be responsible for creating and executing effective communication strategies aligned with the brand's vision across social media, in-house catalogues, visual storytelling, art illustration, graphic design and photography shoots of sites art direction. The role requires strong content sensibility, picture understanding, and hands-on design execution.
Key Responsibilities:
Develop and execute
brand-aligned communication strategies
for social media, in-house catalogues, graphic design, illustrations, and visual assets.
Create creatives and manage in-house catalogues
including concept development, layout, design, and final execution.
Plan and execute
digital communication
across platforms such as Instagram, LinkedIn, and Facebook, including content writing, visual design, and post planning.
Demonstrate strong
content writing skills
with a clear understanding of visuals, composition, and storytelling.
Collaborate closely with
in-house product designers
to ensure cohesive visual language for hotel and interior projects.
Lead
art direction and styling
for photography shoots of sites, including coordination with external agencies and photographers.
Execute
basic shoots for reels and stories
, including on-site content generation.
Possess working knowledge of
basic photography
, lighting, framing, and visual aesthetics.
Ensure consistency in brand tone, visual identity, and communication across all digital and offline platforms.
Skills & Requirements
Skills & Software
Strong understanding of
digital communication and visual storytelling
.
Proficiency in:
o
Adobe InDesign
o
Adobe Photoshop
o
Final Cut Pro
o
Illustrator
Ability to translate concepts into impactful visual and written communication.
Strong eye for detail, composition, and luxury aesthetics.
Proficiency in digital design tools like Sketch or Abstract and potentially Premiere Pro for video.
Experience
Prior experience working with
luxury brands, high-end brands
, preferably in:
Fashion Industry
Interior / Architecture / Hospitality
Experience in handling premium visual communication and brand presentation.
Qualification
Bachelor's or Master's degree in
Communication Design
or a related field.
Job Type: Full-time
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
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