Job Description

We are seeking a creative, detail-oriented, and performance-driven ASO Graphic Designer to produce impactful visuals for mobile app listings on the Google Play Store and Apple App Store. You'll be responsible for designing app icons, screenshots, feature graphics, banners, and promotional videos that drive user engagement and improve conversion rates. This role involves close collaboration with the ASO and marketing teams to develop data-informed creatives and continuously optimize visual assets through A/B testing and market trends.

Primary Objectives

Build and manage a strong portfolio of ASO-focused visual assets (icons, screenshots, videos). Understand app store-specific design guidelines and user behavior. Apply mobile UI/UX principles and visual hierarchy for high conversion impact.

Roles & Responsibilities

Design app store creatives, including icons, feature graphics, screenshots (portrait & landscape), and preview videos. Create motion graphics and promo videos using Adobe After Effects, following platform guidelines. Conduct A/B testing of visuals using tools like Google Play Experiments, Storemaven, SplitMetrics, etc. Develop creatives using data-backed hypotheses aligned with user behavior, trends, and ASO strategy. Ensure brand consistency, visual hierarchy, and localization-readiness across all app listings. Use tools like Figma, Photoshop, Illustrator, and After Effects for a full-cycle design process. Stay updated with App Store and Google Play guidelines, visual trends, and design best practices. Apply UX psychology and persuasive design principles to maximize conversion rates.

Technical Skills You Should Have

Strong understanding of app store design psychology (scannability, clarity, value proposition). Knowledge of store-specific design specs, safe zones, aspect ratios, and animation durations. Experience with data-driven design iterations and working closely with growth or ASO teams.

Key Expertise

Adobe Photoshop:

Image editing, layout design, color optimization

Adobe Illustrator:

Icon creation, vector artwork

Figma:

UI mockups, collaborative design workflows

Adobe After Effects:

Promo video creation, animation, kinetic text

Qualification

Completed a degree in Graphic Design, Visual Communication, or related fields. A certification in Graphic Design is also an added advantage. A strong academic background is essential, with good scores in both 10th and 12th grade mandatory.

Experience

1 to 3 years of experience designing creatives for mobile apps or digital products, preferably in the app store space, + Good Portfolio will be a must.

Benefits

22 Paid Leaves 5 Days Working Good Company Culture Health Insurance Life Insurance Pension Scheme Statutory Benefits (PF & ESIC) Salary on time Yearly Picnic Annual Sports Day Monthly Events Festival Celebrations
Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Application Question(s):

Are you comfortable working full-time from our Surat office? What is your current notice period? What are your salary expectations? How many years of professional experience do you have in ASO graphic design?
Education:

Bachelor's (Required)
Experience:

ASO Graphic Designing : 1 year (Required)
Work Location: In person