Job Description

Office Address:- Asmita House, Asmita Township, Naya Nagar, Mira Road East, Thane - 401107.- Landmark - 5 to 10 mins walking distance from Mira Road East Railway Station.- Working time: 10.00 AM to 6.00 PM- Wording Days : 6 Days Working( 2nd & 4th Saturday Week Off)- Website: www.asmitagroup.comJob Overview :- We are seeking a versatile and innovative Social Media Coordinator to oversee and execute the social media strategies for our brands: Asmita India Realty, Asmita Organic Farms, and Asmita Club. - The role demands a professional with a proven track record in managing diverse social media strategies, team coordination, and achieving measurable results in brand engagement and visibility. - The ideal candidate will excel in multi-brand management, possess a deep understanding of social media trends and be able to coordinate effectively with a multidisciplinary marketing team of 10 people to ensure aligned communication across all platforms.Key Responsibilities :Strategy Development & Execution- Develop and implement comprehensive social media strategies tailored for Asmita India Realty, Asmita Organic Farms, and Asmita Club, aligning with the unique goals of each brand.- Ensure consistency in brand tone, voice, and identity across all platforms.- Integrate social media strategy into broader marketing campaigns, ensuring alignment with the business long-term objectives.Content Creation & Curation- Plan, create, and schedule engaging content, including static posts, reels, stories, blogs, and live videos across platforms like Facebook, Instagram, LinkedIn, YouTube, and Pinterest.- Develop platform-specific content strategies for each brand, ensuring content resonates with target audiences (e.g., real estate buyers for Asmita India Realty, health-conscious consumers for Asmita Organic Farms).- Collaborate with the design team to create visually appealing assets that align with brand aesthetics.Campaign Management & Coordination- Lead the ideation, execution, and optimization of social media campaigns, including influencer partnerships, paid promotions, and seasonal initiatives.- Work closely with individual marketing departments (e.g., content writers, graphic designers, ad specialists) to coordinate efforts for integrated campaigns.- Ensure timely coverage and promotion of company events, launches, and updates.Audience Growth & Engagement- Drive community engagement by actively responding to comments, messages, and mentions across all platforms.- Build and nurture communities for each brand, including engaging with real estate buyers, farmers, and health enthusiasts.- Identify and collaborate with relevant influencers, bloggers, and industry leaders for content partnerships and audience expansion.Analytics, ROI, and Optimization- Track and analyze performance metrics (e.g., reach, impressions, engagement rates) using tools like Google Analytics, Sprout Social, and Meta Business Suite.- Prepare detailed performance reports for all brands, presenting insights and actionable recommendations to the marketing leadership.- Optimize campaigns based on data-driven insights to maximize ROI.Online Reputation & Crisis Management- Monitor and manage online reputation, addressing customer concerns and reviews on social platforms promptly.- Collaborate with the customer care team to resolve inquiries and escalate issues as needed.Team Collaboration- Coordinate with the 10-member marketing team to streamline content creation, campaign execution, and reporting.- Act as a liaison between social media and other marketing sub-teams, ensuring smooth workflows.- Provide guidance and feedback to junior social media coordinators, fostering their professional growth.Trend Monitoring & Innovation- Stay updated on platform-specific trends, algorithms, and industry innovations to keep the brands competitive and relevant.- Experiment with emerging platforms and content formats to engage new audiences.On-camera Confidence - Comfortable appearing in brand-related video content such as reels, stories, or product explainers.Flexibility for Travel- Willing to travel occasionally for shoots, events, or brand-related activities as per campaign requirements.Requirements :- Bachelor's degree in Marketing, Communications, or a related field.- 1-4 years of experience managing social media for multiple brands, - Preferably in real estate, organic food, or lifestyle sectors.- Should be interested in fitness.- Expertise in tools like Canva, Adobe Creative Suite, Google Analytics, and social media scheduling platforms.- Strong analytical skills and experience in interpreting social media performance metrics.- Proficiency in planning and executing paid social media campaigns.- Excellent written and verbal communication skills with the ability to adapt tone for different brands.- Strong interpersonal skills to coordinate effectively with a large, multidisciplinary team.- A creative mindset with an eye for design and aesthetics.- On-camera confidence for creating brand-related video content (optional but preferred).Additional Skills :- Experience with influencer marketing and collaborations.- Understanding of regional and cultural nuances for Mumbai and India-based audiences.- Ability to juggle multiple deadlines and priorities across three distinct brands. 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