Job Description

Job Title: Area Sales Manager - Food Service (FS)
Department: Field Sales
Location: Indore
Employment Type: Permanent
Experience: 3-5 Years
Role Purpose
The Area Sales Manager - Food Service will lead and manage sales operations for the Institutional and HoReCa (Hotels, Restaurants, Cafes) segment within the assigned territory. The role focuses on driving revenue growth, strengthening distribution, expanding key accounts, and ensuring superior service delivery.
Key Responsibilities
Sales & Financial Performance
Drive primary sales, redistribution, and revenue growth in the Food Service segment
Achieve sales targets through effective territory and account management
Ensure sustainable and profitable business growth
Customer & Channel Management
Strengthen and expand RDS and C&FA infrastructure to enhance product availability
Build strong relationships with hotels, restaurants, bakeries, cafes, caterers, and institutions
Identify and develop new sales channels and bulk business opportunities
Market Execution & Process
Execute and monitor market inputs and sales strategies
Ensure optimum stock availability at RDS and C&F warehouses
Analyze market trends, competition, and growth opportunities
Team Leadership
Lead, motivate, train, and develop Sales Officers
Monitor team performance and drive productivity enhancement
Collaborate with cross-functional teams for effective execution
Business Development & Product Promotion
Drive new institutional and HoReCa business opportunities
Work closely with chefs, F&B managers, and purchasing teams to promote product portfolio
Coordinate with marketing teams on promotional campaigns
Reporting & Administration
Prepare and present monthly sales reports, forecasts, and business plans
Maintain accurate records of sales activities, customer interactions, and deals
Manage area sales budgets efficiently
Key Stakeholders
Branch Head / Zonal Sales Manager
Branch Commercial & Logistics Teams
Sales Officers
Channel Partners (RDS)
HR Business Partner
Educational Qualification
Graduate (MBA preferred)
Experience & Skill Requirements
3-5 years of experience as an Area Sales Manager in Food Service / HoReCa / Institutional sales
FMCG background preferred
Strong knowledge of sales fundamentals and distribution management
Hands-on experience with Sales Force Automation (SFA)
Experience in RDS management and ROI tracking
Proven people management and stakeholder management skills
Strong communication skills in English and regional language
Behavioral Competencies
Strong negotiation and relationship management skills
Results-driven with high ownership mindset
Analytical, market-aware, and strategic thinker
Effective leader with mentoring capabilities
Excellent written, verbal, and presentation skills

Skills Required