Job Description

Job Title: Area Sales Manager - Electrical Cables (Dealer & Distribution Network)

Location: Delhi NCR & nearby cities

Experience: 5-10 years (Electrical Cables / Wires / Electrical Products preferred)

Industry: Electrical Cables / Wires / Electrical Products

Job Summary:

We are seeking a dynamic and results-oriented

Area Sales Manager

to develop and expand our

dealer and distributor network

across Delhi NCR & nearby cities. The role involves market expansion, channel partner onboarding, sales growth, and relationship management within the assigned territory.

Key Responsibilities:

Dealer & Distributor Network Development

Identify, appoint, and onboard

new dealers and distributors

in assigned cities and territories. Develop strong channel relationships to ensure long-term business growth. Expand market presence through strategic network planning and territory coverage.

Sales & Revenue Growth

Drive primary and secondary sales through dealers and distributors. Achieve monthly, quarterly, and annual sales targets. Monitor sales performance and take corrective actions where required.

Market Expansion & Brand Presence

Conduct market surveys to identify new opportunities, competitor activity, and pricing trends. Increase brand visibility through dealer meets, electrician meets, and promotional activities. Ensure effective implementation of company schemes and trade offers.

Channel Management & Support

Train dealers, distributors, and their sales teams on product features and applications. Resolve channel partner issues related to pricing, supply, credit, and service. Ensure healthy stock levels and timely collections.

Reporting & Coordination

Submit regular sales reports, market feedback, and expansion updates to management. Coordinate with internal teams such as marketing, logistics, and accounts for smooth operations.

Desired Candidate Profile:

Proven experience in

dealer & distributor network creation

. Strong understanding of the

electrical cables/wires market

. Excellent negotiation, communication, and relationship-building skills. Willingness to travel extensively within the assigned territory. Result-driven with strong execution capability.

Qualification:

Graduate / Diploma in any discipline Technical or electrical background preferred
Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person