Job Description

Job Purpose :

This role is responsible for leading the social media presence for Asian Paints along with digital-first content initiatives and digital branding campaigns.

Roles and Responsibilities :

Below is an overview of job description:

1. Strategic Planning - Working on AOPs, creation of brand strategy and setting KPIs. Once locked, ensuring the progress and achievement of aligned strategic areas

2. Campaign Management - Creation and execution of social campaigns, launch brand campaigns and execute an always-on multi-platform strategy for the brand. Execute video-first digital branding campaigns - ensure high reach, efficient CPVs and a 360-degree digital campaign execution

3. Liaise with Brand Teams - Partner with Brand Managers across the Asian Paints ecosystem, understand their objectives and assist them in creating their social / digital presence

4. Analytics - Break up campaign performances, insights mining and implement learnings for future campaigns. Set up the social measurement analytics piece for category

5. Measurement and Reporting - Measure KPIs, measure effectiveness - CPEs, CPVs, track SOV and social presence growth. Creation of detailed reports mid & post campaign and measuring ROI from campaigns driven

6. Digital IPs - Work on creating as well as taking forward digital digital IPs. Responsible for better effectiveness, innovation and digital PR for the campaigns

7. ORM - Lead the ORM efforts for the brand. Set up processes, reporting, tracking and analyzing of the ORM strategy. Ensure a healthy TAT and be responsible for maintaining a high positive sentiment throughout the year

8. Content Partnerships - Suggest and execute beneficial and innovative content partnerships in the social and digital space

9. Influencer Marketing - Responsible for identifying influencers basis campaigns, getting the best deliverables from them, execution of influencer campaigns and tracking ROI from the campaigns

10. Digital Literacy - Responsible for educating brand teams and internal stakeholders of all things social and digital

11. Agency and Partner Management - Work closely with our platform partners - Google and Meta, nurture relationships and develop new ones basis brand requirement. Work and maintain healthy relationships with the agency partners and ensure on-time completion of work, increase efficiencies and maintain team morale

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