Job Description

Role: Digital Media/Ads & Creative Design ExecutiveLocation: Trinity Towers, AJC Bose Road, Bhowanipore, Kolkata, West BengalExperience Required: 2 yearsRole Brief:We are expanding our digital footprint and are on the lookout for a talented Digital Media & Ads Manager. You will be responsible for planning, executing, and optimising paid media campaigns across platforms like Facebook, Instagram, Google, and YouTube. The ideal candidate will be both analytical, creative and shall be able to manage data-driven ad strategies and also craft engaging content and visuals.Responsibilities:- Plan, execute, and manage highly targeted ad campaigns across Facebook, Instagram, Google, and YouTube, with a focus on younger demographics.- Manage and optimize business profiles across platforms including Google, Instagram, Facebook, and YouTube (branding, content scheduling, engagement, etc.).- Create compelling ad copies, creatives, and visuals using tools like Photoshop, Illustrator, or Canva, tailored to regional audiences and multiple digital platforms.- Handle full campaign workflows: from audience research, copywriting, ad launching to testing to performance analysis across all platforms.- Strong understanding of persona-based targeting, custom/lookalike audiences, and platform-specific algorithms.- Ability to repurpose content into short-form formats like Reels, Stories, YouTube Shorts, and Carousels.- Leverage persona-based targeting, including custom and lookalike audiences, with a strong understanding of platform-specific algorithms.- Repurpose content into short-form formats such as Reels, Stories, YouTube Shorts, and Carousels.- Craft ad storytelling and messaging that resonates with local cultures, languages, and regional sentiments.- Define, track, and optimize campaigns using key KPIs like CTR, CPC, CPM, CAC, and engagement metrics via Google Analytics, Meta Ads Manager, and YouTube Studio.- Stay up-to-date with the latest platform updates, trends, algorithm changes, and digital ad best practices.Requirements:- Any graduate with the relevant experience and skill set is encouraged to apply.- Minimum 2 years of experience in digital marketing and paid media campaign management.- Proven experience in running targeted ad campaigns across Facebook, Instagram, Google, and YouTube.- Strong analytical mindset with command over Google Analytics, Meta Ads Manager, YouTube Studio, and related tools.- Proficient in graphic design tools (Adobe Creative Suite, Canva, etc.).- Skilled in content writing and copywriting for ads and digital platforms.- Experience in persona-based targeting, regional adaptation, and ad storytelling.- Ability to repurpose content for various digital formats and engage diverse audiences.- Comfortable managing business profiles and maintaining a consistent digital brand presence.- Excellent time management, communication, and organizational skills.Qualifications:- Any graduate with the relevant experience and skill set is encouraged to apply.About Us:Ashika is a financial services firm that offers services comprising of Retail broking, lending, investment banking, wealth management and alternative investment funds. As a forward thinking organization, Ashika believes in prioritizing the well-being and professional development of its employees as a foundation of its success. Through the increased customer satisfaction and the belief in growing and sharing with our clients, Ashika has been able to become one of India's principal retail financial services group.Our Website: https://www.ashikagroup.com (ref:updazz.com)