Job Description

Job Title Area Sales Executive

Function Sales & Distribution

Reporting To Associate Director- Sales

Experience Around 5-10 Years in Handling Hardcore Sales Profile in AlcoBev


and FMCG Industry.


Educational

Pedigree


MBA graduate from a reputed university.


Job Purpose:

Responsible for planning, implementing and directing the sales activities of the company in a designated

area to achieve sales objectives

Key Responsibilities:

? To achieve the primary and secondary targets.

? Set individual sales targets with sales team, delegate responsibility for customer

accounts to sales personnel and co-ordinate sales action plans for individual

salespeople

? Recommend resource reallocations to continuously achieve and exceed target

productivity and to ensure that sales in the area of responsibility as per the forecast

for the BU are achieved / exceeded

? Monitor the achievement of sales objectives by the sales team and liaise with other

company functions to ensure achievement of sales objectives

? To ensure distribution and productivity objective are met in the respective areas

? Sales Development through new accounts, new territories and additional products-

Contribute to the Sales growth target by continuously identifying and creating new

sales opportunities

? Provide necessary support by working together with the sales team in key and

challenging accounts

? Coordinate with subordinates to ensure long term growth & retention of the new

sales opportunities created

? To maintain healthy relationships with super stockiest and sub stockiest and

motivate them to increase sales

? To ensure 100% market coverage by monitoring the sales force movement tracking

? To generate timely sales reports, monitor the reports and analyze the same

? Intra-company coordination with SCM team on inventory management

? Promote processes to improve coordination between sales team and marketing /

support functions and also between the sales and the technical team

? To ensure the teams are functionally trained regularly, identify the best talents in

the team and work on grooming them to the next level


? To work with the marketing and give regular consumer/customer feedback on

products and also any new product ideas from the market


Functional Competencies:

? Sales Targets - Identify markets, set targets, for products and SKUs ensure

sufficient quantity of goods with dealer/stockiest, track and monitor progress, plan

strategy for slow moving stock, provide quantity requirements on

special promotions, co ordinate, monitor and provide feedback

? Expanding distribution - Analyze market condition, judge market potential, set outlet

expansion targets, select and appoint distributors prepare weekly and monthly

reports, push sales through higher market penetration

? Collections - Communicate to and ensure collection norms, monitor and track

collections, take action on pending outstanding, solve issues and co ordinate with

the concerned

? Inventory Monitoring - Manage and monitor inventory regularly, ensure equitable

distribution and availability of stock across assigned sales territory

? Resource Management - Review operations on regular basis in activities like

distribution sales promotion POS, travel, damages and all financial and people

resources that have been allocated

Expected Behaviors:

? Envisioning, Strategic & Creative thinking

? Business Acumen

? Ownership

? Can Do Attitude

? Collaborating for Results

? Execution Excellence