Job Description

Job Title:- Area Sales Executive



Function Sales & Distribution



Reporting To Associate Director- Sales



Experience Around 5-10 Years in Handling Hardcore Sales Profile in AlcoBev and FMCG Industry.


Educational

Pedigree


MBA graduate from a reputed university.


Job Purpose:

Responsible for planning, implementing and directing the sales activities of the company in a designated

area to achieve sales objectives

Key Responsibilities:

? To achieve the primary and secondary targets.

? Set individual sales targets with sales team, delegate responsibility for customer

accounts to sales personnel and co-ordinate sales action plans for individual

salespeople

? Recommend resource reallocations to continuously achieve and exceed target

productivity and to ensure that sales in the area of responsibility as per the forecast

for the BU are achieved / exceeded

? Monitor the achievement of sales objectives by the sales team and liaise with other

company functions to ensure achievement of sales objectives

? To ensure distribution and productivity objective are met in the respective areas

? Sales Development through new accounts, new territories and additional products-

Contribute to the Sales growth target by continuously identifying and creating new

sales opportunities

? Provide necessary support by working together with the sales team in key and

challenging accounts

? Coordinate with subordinates to ensure long term growth & retention of the new

sales opportunities created

? To maintain healthy relationships with super stockiest and sub stockiest and

motivate them to increase sales

? To ensure 100% market coverage by monitoring the sales force movement tracking

? To generate timely sales reports, monitor the reports and analyze the same

? Intra-company coordination with SCM team on inventory management

? Promote processes to improve coordination between sales team and marketing /

support functions and also between the sales and the technical team

? To ensure the teams are functionally trained regularly, identify the best talents in

the team and work on grooming them to the next level


I? To work with the marketing and give regular consumer/customer feedback on

products and also any new product ideas from the market


Functional Competencies:

? Sales Targets - Identify markets, set targets, for products and SKUs ensure

sufficient quantity of goods with dealer/stockiest, track and monitor progress, plan

strategy for slow moving stock, provide quantity requirements on

special promotions, co ordinate, monitor and provide feedback

? Expanding distribution - Analyze market condition, judge market potential, set outlet

expansion targets, select and appoint distributors prepare weekly and monthly

reports, push sales through higher market penetration

? Collections - Communicate to and ensure collection norms, monitor and track

collections, take action on pending outstanding, solve issues and co ordinate with

the concerned

? Inventory Monitoring - Manage and monitor inventory regularly, ensure equitable

distribution and availability of stock across assigned sales territory

? Resource Management - Review operations on regular basis in activities like

distribution sales promotion POS, travel, damages and all financial and people

resources that have been allocated



Expected Behaviors:

?

Envisioning, Strategic & Creative thinking

? Business Acumen

? Ownership

? Can Do Attitude

? Collaborating for Results

? Execution Excellence