Job Description

Job Details
Position: Area Sales Executive - GT
Department: Field Sales
Location: Jabalpur
Job Type: Permanent
Experience Required: 4-12 Years
Role Purpose
To achieve distribution, display, and sales objectives (primary & redistribution) by effectively managing Super Stockists, RDS, and their field force, in line with company values and business goals.
Key Responsibilities
1. Financial
Achieve primary sales and redistribution targets
Drive profitable and sustainable business growth
Monitor competitor pricing, sales trends, and market data
2. Customer & Distribution
Strengthen distribution network of Super Stockists and RDS
Ensure optimal stock levels as per company norms
Expand width and depth of product availability, including new channels
3. Process & Execution
Implement and monitor market inputs
Manage product distribution and merchandising execution
Ensure display standards and ethical business practices
4. People Management
Manage, motivate, train, and develop RDS and their sales teams
Improve productivity and on-ground execution
Key Deliverables
Achievement of sales targets
Acquisition and retention of business partners
Market penetration and territory expansion
Strong customer relationship management
Effective order management and coordination with logistics
Key Stakeholders
Zonal Sales Manager
Area Sales Manager
Branch Commercial & Logistics Teams
Super Stockists, RDS, and Channel Partners
Eligibility Criteria
Qualification: Graduate / MBA preferred
Experience:
Minimum 3 years of frontline retail sales experience
FMCG experience mandatory
Hands-on experience in DMS & Sales Force Automation (minimum 2 years - active environment)
Key Competencies
Functional:
General Trade & Rural Sales knowledge
SFA & DMS proficiency
Super Stockist & RDS management
ROI and sales analytics

Skills Required