Job Description

Job Title : Content WriterLocation : Surat, IndiaCompany : Ascolite - Leading Manufacturer of Construction Chemicals :- Ascolite, a renowned manufacturer of construction chemicals based in Surat, is in search of a talented Content Writer to join our marketing team. As a Content Writer, you will play a crucial role in creating engaging and informative content to promote our range of construction chemicals. This role requires a creative individual with excellent writing skills, a passion for the construction industry, and the ability to communicate complex technical information in a clear and compelling manner.Responsibilities :- Research and understand the features, benefits, and applications of Ascolite\'s construction chemical products.- Write clear, concise, and compelling content for various digital platforms, including websites, blogs, social media, email campaigns, and marketing materials.- Collaborate with the marketing team to develop content strategies that effectively communicate Ascolite\'s brand message and value proposition.- Create SEO-friendly content to improve search engine rankings and drive organic traffic to Ascolite\'s digital channels.- Proofread and edit content to ensure accuracy, consistency, and adherence to brand voice and style guidelines.- Stay informed about industry trends, market developments, and competitor activities to incorporate into content strategies and messaging.- Work closely with graphic designers, videographers, and other team members to create multimedia content that enhances Ascolite\'s brand presence and engages our target audience.- Monitor and analyze the performance of content across various channels, using analytics tools to optimize content strategy and improve engagement metrics.- Provide support for other marketing initiatives and projects as needed.Qualifications :- Bachelor\'s degree in English, Communications, Marketing, or related field.- Proven experience as a content writer, preferably in the construction or chemical industry.- Excellent writing, editing, and proofreading skills, with a keen eye for detail and accuracy.- Strong understanding of SEO principles and best practices for content optimization.- Creative thinking and the ability to generate innovative ideas for content that resonates with the target audience. (ref:updazz.com)

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