Job Description

Performance Marketing Manager

About the company:
Arzooo is a retail technology venture that aims to revolutionize retail by transforming millions of medium & small stores with technology that puts each one of them on the same pedestal as Amazon, Flipkart and other organized retail chains.

Founded by ex-Flipkart colleagues and IIT alum in 2018, Arzooo is India's fastest growing B2B commerce venture that enables physical stores by removing the barriers of inventory, scale and capital through its technology platform. Arzooo platform empowers retailers with the following to drive up sales conversions in store

Arzooo has recently raised series B investment of $70 MN from India, Japan & US investors.

About the role:

- We are looking for a Digital marketer to own and drive the performance marketing campaigns across digital channels (Google, Social Media).

- The right candidate should be someone who can own performance marketing ground-up, create, manage, optimize campaigns, and constantly bring in new ideas/projects that boost growth.

Roles & Responsibilities:

- Build a brand in the Digital Space. Define strategic roadmaps and deploy digital solutions across paid, owned and earned channels.

- Designs, builds, and maintains our social media presence.

- Explore new acquisition funnels across platforms, devices and content to reduce cost per lead and overall cost per acquisition.

- Analyze, plan and execute all web, database marketing, email, social media, and search, display advertising campaigns.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- High engagement modules with Facebook, Twitter, Instagram & other social media platforms.

- Has experience of digital teams/ agency management.

Requirements:
- Candidate should have 4 to 7 years in managing Google Ad words & social Media Ads (Instagram, FB, and LinkedIn)

- Experience with the most commonly used tools is a must - FB Ads Manager, Google Ads Manager