Job Description

We are looking for a creative and strategic

Artist Manager / Social Media Manager

who can handle Baani Sandhu's

Instagram and digital presence end-to-end

. The person should have strong experience in

social media management, content creation, photoshoots, reels production, and brand strategy

.

This role is about shaping her

digital image, boosting engagement, and aligning her content with her music + public brand.

Responsibilities

Content Strategy:

Plan and execute Instagram content calendar (Reels, Stories, Posts).

Creative Direction:

Conceptualize & produce

reels, videos, photoshoots

with trendy + bold ideas.

Brand Positioning:

Build a consistent

visual + emotional brand identity

for the artist.

Trend Research:

Stay updated with Instagram trends, viral sounds, and reel formats.

Posting & Scheduling:

Manage content uploads (captions, hashtags, timings).

Analytics:

Track performance, insights, engagement, and optimize strategy.

PR & Collabs:

Coordinate with other artists, influencers, and brands for collabs.

Event Content:

Capture behind-the-scenes (BTS), live events, studio sessions.

Growth Strategy:

Increase followers, engagement, and brand value organically + via paid marketing.

Reporting:

Weekly report on growth, insights, and next steps.

Requirements

Proven experience as

Social Media Manager / Content Strategist

for artists, influencers, or brands. Strong knowledge of

Instagram trends, reels, viral content strategies

. Skills in

video editing (Reels, Shorts), photography, Canva/Photoshop

. Creative mindset with

eye for aesthetics, bold visuals, and storytelling

. Ability to

plan photoshoots & direct content creation

. Knowledge of

Punjabi music industry trends

is a strong plus. Excellent communication & coordination skills.

Tools Knowledge (Bonus)

Canva, Photoshop, Lightroom (visual design). CapCut, InShot, Adobe Premiere Rush (reel/video editing). Meta Business Suite (ads & analytics).

KPIs (Success Metrics)

Monthly follower growth & engagement rate. Consistency in content posting. Viral reel reach & impressions. Brand collaborations / PR visibility. Strong alignment of Bani Sandhu's Instagram with her

music releases + artist personality

.
Job Types: Full-time, Permanent

Pay: ₹10,564.20 - ₹20,000.00 per month

Work Location: In person