Job Description

Role: Build original brand content across all touch points. For this, liasioning with the internal studio, external agencies/ freelancers and ensuring that the content is produced in a manner that is consistent with the originality, brand guidelines, creative briefs and vision. Key Responsibilities: ? Liaising directly with the creative director to produce original content for the brand across all touchpoints. ? Mapping overall creative budgets and spends. ? Ensure that the brand vision is consistent across all platforms. ? Develop creative briefs based on own ideas as well those of the teams' with direction, schedules, and expected deliverables for the creative team. ? Work with the entire creative team to establish a unified brand understanding and voice for the company. ? Managing the creative calendar (shoots/deliverables etc) coordinating with the marketing and product calendar, also liaising with the product team for shoot schedules. ? Managing the image bank and portfolio of the brand. ? Competitor study and analysis, researching and referencing concepts. ? Collaborate with marketing and retail teams in creating marketing collaterals, aligning team priorities with business objectives to deliver high-quality work on time and on budget. ? Develop presentation templates, styles, and techniques for the team to implement. ? Developing, briefing (as per the creative director), managing and coordinating with freelancers/creative agencies/retainers. ? Obtain team approval by presenting final layouts, storyboards, and illustrations, encouraging members to provide feedback, and responding to internal requests. ? Discover and develop relationships and maintain a database of new talent such as photographers, illustrators, animators etc. Key Attitude Traits : ? Team player, positive and empathetic leadership qualities ? Knowledge of and understanding of the brand and luxury world ? Expertise in the ideation and production of creative content (Print and Digital) ? Database of creative collaborators and freelancers ? Willing to be hands-on in conjunction with the creative team in building creative content and not solely relying on harnessing a team to do so ? All technical knowledge and expertise as required to build creative content